Merlin Group Partners with Fashion TV for ₹900 Crore Luxury Housing Project in Kolkata
Merlin Group, one of India’s leading real estate developers, has announced an exciting collaboration with global lifestyle network Fashion TV (FTV) to launch a ₹900 crore luxury housing project in Kolkata. The project, located in the rapidly developing Rajarhat-New Town area, will mark a significant milestone for the city, offering residents an experience of high-end living previously reserved for global metropolises like Dubai, Bali, Singapore, and Mumbai.
This exclusive development, set to be the first branded luxury residential project in Kolkata under the F Residences brand, aims to redefine the city’s luxury real estate market. With international expertise from Fashion TV, the project promises to deliver an unparalleled living experience with state-of-the-art amenities and designs inspired by the latest global trends in luxury living. Saket Mohta, Managing Director of Merlin Group, emphasised the vision behind the collaboration, stating that the project is driven by aspiration rather than mere profit margins. “Our goal is to elevate urban living standards in Eastern India. More and more homeowners in Kolkata are seeking designs, quality, and amenities that reflect international luxury trends,” he said. Mohta added that the project is part of the company’s ambition to bring a new level of sophistication to the city’s real estate landscape.
The ₹900 crore project will feature 880 units in its first phase and promises to introduce a new skyline to Kolkata with its cutting-edge design. Among the key highlights of the development are a two-tier swimming pool, a standalone clubhouse, and a rooftop Cloud Forest—innovative features that aim to blend luxury with nature in an urban setting. These world-class amenities are designed to provide residents with an extraordinary lifestyle, setting new benchmarks for residential projects in the city. This collaboration marks a key moment for Fashion TV, as it enters the branded residences market in Eastern India. Kashiff Khan, Managing Director of Fashion TV, expressed excitement over the partnership with Merlin Group, calling it an essential step for FTV’s growth in the Indian real estate sector. “Kolkata offers a unique opportunity, and we are thrilled to bring our luxury brand to the city. This project represents the beginning of our exclusive partnership with Merlin, and we plan to develop more such high-end residences in the region,” Khan said.
With 12 F-brand residential projects already under development across India, Fashion TV is expanding its footprint in the country, establishing partnerships in nearly 20 product categories. The company’s entry into Kolkata aligns with its broader strategy to bring premium living experiences to Indian cities. For Merlin Group, this project marks its first branded luxury venture, but the company has been involved in delivering landmark projects across India and Sri Lanka for years. Known for iconic developments such as WTC Kolkata and Merlin Rise, a sports-centric township, the company has a solid reputation for quality construction. Merlin is also expanding rapidly, with over 20 million sq. ft. of residential and commercial developments in the pipeline.
As the demand for luxury homes in Kolkata grows, this collaboration between Merlin Group and Fashion TV is expected to set a new standard for high-end living in the city. With an emphasis on innovation, global trends, and exclusive amenities, this project is poised to become a game-changer in the region’s luxury real estate market. As Kolkata continues to modernise and attract high-net-worth individuals, developments like the F Residences project will undoubtedly shape the future of the city’s skyline and urban landscape. The ₹900 crore project stands as a symbol of the exciting opportunities in Kolkata’s luxury real estate sector and represents the coming together of two brands committed to elevating urban living. With international expertise and a focus on world-class living, the project is set to redefine luxury in Eastern India.
