Interview with PANKAJ SHARMA, President – Bath and Kitchen Business, Prism Johnson, India
Revolutionising Indian Bathrooms with Water Efficiency
In a rapidly evolving landscape, the Indian sanitaryware industry is witnessing a paradigm shift, driven by sustainability, water conservation, and the rise of smart technology. As climate change and urbanisation present new challenges, brands are rethinking their approach to bathroom solutions. In an exclusive conversation, Pankaj Sharma, President – Bath and Kitchen Business, Prism Johnson, shares insights into how the company is driving innovation, embedding sustainability into its manufacturing processes, and responding to the evolving aspirations of Indian consumers.
The Post-Pandemic Evolution of India’s Sanitaryware Industry
The past few years have been transformative for the sanitaryware industry. Hygiene has taken centre stage, and sustainability is no longer an afterthought. Consumers are increasingly aware of the need for water-efficient and antibacterial solutions, and Prism Johnson has responded with innovative products like GermFree glazed sanitaryware, which actively kills bacteria and viruses in moist bathroom environments. The shift towards sustainable and intelligent bathroom solutions reflects a broader movement towards healthier and more eco-conscious living spaces.
The Rise of Smart and Eco-Friendly Bathrooms
A combination of factors is accelerating this transition. Urbanisation and space constraints have driven demand for compact, multi-functional bathrooms, while the rise of smart homes has introduced a new wave of consumer expectations, where convenience and automation are as important as aesthetics. Water scarcity is also a growing concern, making conservation-driven solutions a necessity rather than a luxury. Prism Johnson is at the forefront of this movement with innovations like the Smart Wall Hung Toilet, which integrates automation, touch-free operation, and optimised water usage, delivering both efficiency and luxury to homeowners.
Sustainability Meets Affordability: Striking the Right Balance
The key to making sustainability accessible is innovation-driven cost efficiency. Advanced technologies do not have to come at a premium price. At Prism Johnson, water-saving toilets that use only 4.5 litres per flush provide an eco-friendly option at a cost-effective price point. Dual-flush systems and aerators play a crucial role in water conservation without adding extra costs to consumers. By streamlining production processes, using recyclable materials, and investing in energy-efficient plants, the company ensures that its eco-friendly solutions remain scalable and within reach for both residential and commercial projects.
Tackling India’s Water Crisis with Intelligent Innovation
Water conservation is no longer optional—it is an urgent necessity. Prism Johnson is committed to developing low-flow fixtures, water-efficient flushing systems, and aerators that significantly reduce water consumption. The dual-flush technology allows users to choose between 4.5 litres and 3 litres per flush, preventing unnecessary wastage. Aerators restrict water flow without compromising pressure and contribute to saving millions of litres. Annually, these small yet impactful innovations collectively address the growing water scarcity issue.
Designing for Water Efficiency Without Compromising User Experience
Efficiency does not mean compromise. The latest advancements in design engineering ensure that water conservation and user experience go hand in hand. Wash-down toilets now feature advanced siphonic flushing, which enhances performance while conserving water. Air-infused showers provide the same high-pressure sensation but with reduced water consumption. Every product undergoes rigorous testing at the Prism Johnson Design Centre to ensure it delivers an optimal experience while meeting global sustainability benchmarks.
Embedding Sustainability into Manufacturing and Operations
Sustainability is not just about product innovation but also about how products are made. Prism Johnson’s commitment to environmental responsibility is evident in its zero-waste manufacturing facilities. The faucet plants in Baddi and Samba operate with strict waste management protocols, ensuring responsible disposal and recycling of materials. Rejected products are reprocessed and reintegrated into production, reducing environmental impact while maintaining quality.
The Future of Smart Bathrooms in India
As Indian consumers embrace smart home technology, the future of bathrooms will be defined by intelligent automation. The next generation of innovations will focus on IoT-enabled smart toilets that monitor water usage, touchless sensor-based taps for improved hygiene, smart shower systems with automated temperature control, and AI-powered leak detection to prevent water wastage. Prism Johnson has already introduced products like the Smart Wall Hung Toilet and Smart Showering Systems, catering to premium and luxury consumers who seek seamless integration of technology into their lifestyles.
Government Regulations and Policy Interventions
National water conservation initiatives act as catalysts for industry-wide innovation. Inspired by Jal Shakti Abhiyan, Prism Johnson has developed water-efficient faucets, hygienic toilets, and sustainable sanitaryware that align with India’s broader environmental goals. Stricter regulations on water usage will accelerate the adoption of green building technologies, ensuring that sustainability becomes the standard rather than an option.
Consumer Awareness and the Road Ahead
Education is key to widespread adoption of sustainable products. Prism Johnson focuses on digital awareness campaigns, in-store experiences, and collaborations with architects and builders to highlight the long-term savings and environmental benefits of water-efficient fixtures. Social media, interactive POS materials, and knowledge-sharing initiatives ensure that consumers across Tier 1, Tier 2, and even Tier 3 cities understand the importance of water conservation in their daily lives.
Final Thoughts: The Future of Sustainable Bathrooms in India
The long-term vision for water sustainability in India must focus on advancing smart water management through AI and IoT integration, scaling up rainwater harvesting-compatible fixtures, strengthening collaborations with policymakers and developers, and encouraging widespread adoption of water-saving technologies. By driving innovation, affordability, and consumer awareness, Prism Johnson is reshaping India’s bathroom spaces, ensuring that the modern bathroom is not only a space of comfort and luxury but also a model of environmental responsibility.
SMART. SUSTAINABLE. SENSATIONAL SHAPING THE FUTURE OF INDIAN BATHROOMS
