Gurugram’s luxury housing segment is witnessing a remarkable surge, as real estate developer DLF Ltd has recorded nearly ₹16,000 crore in sales from its super-luxury project, The Dahlias, signalling sustained demand for high-end urban living amid a recovering housing market.
Located within the prime DLF Phase 5 enclave, The Dahlias spans 17 acres and includes 420 apartments and penthouses designed for exclusive urban lifestyles. The developer’s latest investor presentation revealed sales bookings worth ₹15,818 crore up to the September quarter, with 221 units already sold averaging around ₹72 crore per apartment.
Industry experts note that the project’s success underscores a growing preference for branded, high-quality housing with sustainability, security, and comfort at its core. “Buyers are now viewing real estate as a stable long-term asset offering wellness and environmental value, not just luxury,” said a senior analyst.In a striking example of the demand, a Delhi-NCR-based entrepreneur recently purchased four adjoining apartments, totalling 35,000 sq ft of super area, for ₹380 crore among the most expensive residential transactions in India this year.
DLF’s leadership has attributed this robust performance to its strategic focus on premium developments following the success of The Camellias in the same micro-market. The company’s total pre-sales for the April–September 2024 period stood at ₹15,757 crore, more than double the figure recorded during the same period last year. With upcoming launches, including a high-value residential project in Goa, DLF expects to comfortably achieve its annual sales target of ₹20,000–22,000 crore.






