India Paints Industry Projected To Cross 16.5 Billion Dollars By 2030
India’s paints industry is set for robust growth, projected to reach $16.5 billion by 2030 from $9.6 billion in 2024, reflecting a compound annual growth rate of 9.4 per cent. Driven by rapid urbanisation, rising household incomes, housing schemes, and expanding automotive and industrial demand, the sector is entering a transformative phase with new competitive and sustainability challenges.
Urban housing initiatives such as Pradhan Mantri Awas Yojana – Urban and Gramin are significantly influencing the paints market. By expanding residential construction across towns and cities, these programmes are creating steady demand for decorative and protective coatings. Industry analysts highlight that India’s position as the world’s third-largest automobile market, with ambitions to become number one within five years, is further boosting demand for automotive and industrial paints, particularly advanced coatings and high-performance materials.Yet, FY25 marked a turning point, exposing structural pressures across the value chain. Leading paint manufacturers are facing compressed margins, softer urban demand, and intensifying price-based competition as consumers increasingly trade down to value offerings. Aggressive discounting and higher dealer incentives have weighed on profitability, signalling a shift from a historically stable, brand-driven market to a more contested, competitive landscape.
Smaller players, including nearly 3,000 unorganised manufacturers, are struggling with rising compliance costs, limited research and development budgets, and constrained marketing and distribution networks. Their survival is becoming increasingly difficult, particularly as larger players consolidate and new entrants disrupt traditional market structures. Imports of critical raw materials such as titanium dioxide and specialised resins reached $219 million in the first half of FY26, over three times higher than exports, reflecting India’s dependence on developed economies for advanced coatings.Solvent-based products remain dominant, constituting 84 per cent of exports and 75 per cent of imports, supported by strong industrial and automotive demand. Simultaneously, eco-friendly, low-VOC paints are gaining ground, with manufacturers gradually integrating sustainable technologies into product portfolios. Adoption of advanced materials and nanotechnology is expected to redefine competitive strategies, offering environmentally conscious alternatives without compromising performance.
As India’s cities continue to grow, the paints industry stands at the intersection of opportunity and challenge. Market leaders that balance affordability, innovation, and sustainability are likely to gain a strategic advantage, supporting broader urban resilience and zero-carbon development goals while reshaping the sector for a more inclusive, future-ready urban economy.
Also Read: India Cement Industry Faces Highest Carbon Border Adjustment Mechanism Risk
India Paints Industry Projected To Cross 16.5 Billion Dollars By 2030
India Cement Industry Faces Highest Carbon Border Adjustment Mechanism Risk

India’s cement industry is emerging as the most vulnerable sector to the European Union’s Carbon Border Adjustment Mechanism (CBAM), set to take effect in January 2026. With roughly 11.5 per cent of Indian cement exports destined for the EU and a high carbon-intensity per unit of output, companies are accelerating investments in low-carbon technologies and digital carbon accounting, aiming to convert regulatory pressure into a competitive advantage in global markets.
According to a report by Climate Finance Asia and the World Economic Forum, Indian cement exports carry a carbon-payment intensity of about 65 per cent per dollar of EU production or import, higher than Brazil and comparable to China and South Africa. This exposure places the sector at the forefront of industries likely to face significant CBAM costs once the levy becomes operational. Analysts note that proactive adaptation today could secure early-mover advantages, including premium pricing, stronger market share, and enhanced brand credibility.“Firms acting now are not just mitigating compliance risk, they are reshaping competitive dynamics in a decarbonising global economy,” said an industry expert. The study highlights that leading cement companies are integrating renewable energy, waste heat recovery, and digital carbon-accounting systems, while embedding internal or “shadow” carbon pricing into capital-expenditure decisions.
UltraTech Cement exemplifies this shift. With around 20 per cent of India’s domestic market share, the company has introduced an internal carbon price of $10 per tonne of CO₂, built over 1,000 MW of renewable energy capacity, expanded waste heat recovery infrastructure, and issued sustainability-linked bonds in US dollars to fund its low-carbon transition. These measures reflect broader trends across carbon-intensive sectors such as steel, mining, and oil and gas, where firms are strategically responding to emerging trade-linked carbon regulations.Policy developments in India support these corporate moves. The national Carbon Credit Trading Scheme, notified in 2024, is being phased in this year. While domestic carbon pricing could reduce CBAM liabilities, uncertainty remains regarding EU recognition, raising the risk of dual compliance costs. Moreover, indirect exposure is growing for firms that do not export directly to the EU, as multinational buyers increasingly enforce CBAM-aligned standards across global supply chains—a scenario particularly challenging for micro, small, and medium enterprises (MSMEs) with limited emission reporting capacity.
The report concludes that early adoption of low-carbon technologies and transparent supply chains allows Indian cement firms to turn CBAM from a regulatory burden into a strategic opportunity. Analysts suggest that aligning industrial practices with global sustainability standards not only mitigates financial risk but also contributes to India’s broader goals of climate-resilient, inclusive, and low-carbon urban development.
Also Read: Bengaluru Partners With Cement Factories To Reuse Plastic Waste Efficiently Statewide
India Cement Industry Faces Highest Carbon Border Adjustment Mechanism Risk
Bengaluru Partners With Cement Factories To Reuse Plastic Waste Efficiently Statewide
Bengaluru has initiated a citywide programme to supply segregated low‑value plastic waste to cement factories across Karnataka, turning a persistent municipal disposal challenge into industrial fuel. The move allows the city’s Solid Waste Management authority to reduce landfill pressure while supporting the cement sector’s energy needs. Officials say this collaboration not only diverts hundreds of tonnes of plastic from dumpsites but also reinforces circular economy practices, creating a sustainable link between urban waste and industrial energy use.
The Bengaluru Solid Waste Management Limited (BSWML), responsible for the city’s municipal waste operations, has begun transporting processed low-value plastic to cement kilns in multiple districts. These plastics, often non-recyclable by conventional means, are co-processed at high temperatures to generate energy, effectively replacing part of the fossil fuels traditionally used in cement production. An official noted that this method helps both the municipal authorities and cement manufacturers by creating a mutually beneficial waste-to-energy supply chain.Industry experts highlight that cement plants have increasingly embraced refuse-derived fuel (RDF) from low-value plastics due to its high calorific content. “Well-segregated plastic fractions are now in demand, and facilities can handle substantial daily volumes,” an industrial advisor said. This approach not only provides BSWML with economic incentives through extended producer responsibility (EPR) credits but also reduces the carbon footprint associated with landfill degradation and fossil fuel combustion.
Traditionally, Bengaluru’s plastic waste has strained landfills, contributing to methane emissions and environmental contamination. By channeling this waste into cement kilns, the city is not just reducing landfill volumes but also ensuring the materials serve a productive industrial purpose. Experts point out that such initiatives can improve urban resource efficiency and demonstrate how public-private partnerships can underpin sustainable city planning.The programme complements existing waste-to-energy initiatives in Bengaluru, including the Bidadi plant, which converts segregated dry waste into electricity for tens of thousands of homes. Municipal authorities stress that the success of this cement partnership depends on consistent segregation at source. Residents and informal waste collectors are encouraged to separate wet, dry, and hazardous materials before collection to maintain the quality of plastic streams supplied to industrial partners.Urban planners observe that integrating municipal waste management with industrial energy systems is an emerging model in sustainable cities. “Redirecting low-value plastics into high-temperature industrial processes reduces landfill dependence and engages private-sector capabilities in material reuse,” a senior urban policy expert explained. The scheme also aligns with zero-carbon objectives by mitigating landfill emissions and lowering fossil fuel demand in cement kilns.
Challenges remain in scaling the programme, including strengthening source segregation, expanding local processing infrastructure, and implementing robust tracking mechanisms. Bengaluru authorities are exploring digital tools and incentive models to improve citizen participation, aiming to create a replicable framework for sustainable urban waste management that aligns with climate-resilient, inclusive city development.
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Bengaluru Partners With Cement Factories To Reuse Plastic Waste Efficiently Statewide
New Delhi Stockholm Roll Out Seven Next Phase Low Carbon Steel Cement Innovations
New Delhi and Stockholm have rolled out seven next-phase low-carbon innovations in steel and cement, signalling a decisive move from pilot concepts to scalable industrial deployment. The developments introduce advanced manufacturing technologies, alternative material formulations and cleaner energy integration, positioning low-carbon construction materials as a practical solution for India’s rapidly expanding infrastructure and real estate needs.
Unlike earlier announcements that focused on collaboration intent, the latest phase centres on on-ground implementation within operating plants. Industry officials said the projects are now testing upgraded production processes that directly reduce emissions during steelmaking and cement manufacturing, two sectors responsible for a significant share of embodied carbon in urban construction.A major advancement lies in material efficiency. New cement blends under evaluation use lower clinker content while maintaining strength and durability standards required for large-scale infrastructure. In steel manufacturing, process optimisation and cleaner heat sources are being introduced to reduce reliance on fossil fuels without affecting productivity, a key concern for high-volume producers.
Experts note that the emphasis has shifted towards solutions that can be absorbed into existing supply chains. Swedish partners are contributing mature industrial technologies and process expertise, while Indian manufacturers are adapting these systems to local raw materials, regulatory norms and cost sensitivities. This approach is intended to ensure that low-carbon construction does not remain a niche offering limited to premium projects.Urban development specialists say the timing is significant. India is entering a peak construction decade, with massive investments planned in transport corridors, housing, logistics hubs and public infrastructure. Without cleaner materials, cities risk embedding high emissions into assets that will last several decades.A senior construction industry analyst observed that the new phase could influence procurement behaviour. “Once these technologies demonstrate performance and cost stability at scale, public agencies and large developers will find it harder to justify conventional high-emission materials, especially for publicly funded urban projects,” the analyst said.
The projects are also generating data that could inform future standards for embodied carbon measurement in construction. Such benchmarks are increasingly seen as necessary to bring transparency to green building claims and align urban development with long-term climate commitments.While commercial adoption will depend on supportive policies and market acceptance, analysts believe the collaboration reflects a broader shift in how cities approach sustainability. Rather than slowing growth, the focus is turning towards transforming the materials that shape urban environments, allowing development to continue while progressively lowering environmental impact.
Also Read: India FORREC And Neelabh Kapoor Collaborate To Shape Experiential Destination Developments
New Delhi Stockholm Roll Out Seven Next Phase Low Carbon Steel Cement Innovations
India FORREC And Neelabh Kapoor Collaborate To Shape Experiential Destination Developments
India’s rapidly expanding experience-led real estate sector is set for a strategic shift following a new international collaboration between a global experiential design firm and an India-based architectural and development advisory practice. The partnership signals growing investor and developer confidence in entertainment, leisure and mixed-use destinations as long-term urban growth drivers across Indian cities.
Under the arrangement, the global design firm will accelerate its India expansion through a locally anchored leadership structure, drawing on regional market knowledge, development execution experience and access to capital networks. Industry experts say such alliances reflect a maturing real estate landscape, where value creation is increasingly driven by destination-making rather than standalone assets. India’s experience economy spanning theme parks, cultural attractions, hospitality-led precincts and integrated lifestyle developments has seen renewed momentum as cities look to diversify economic engines beyond offices and housing. According to urban planners, well-executed leisure infrastructure can support employment generation, tourism resilience and more inclusive public realms when aligned with long-term planning frameworks. An official associated with the partnership said the focus will be on delivering large-scale projects that integrate entertainment, hospitality, retail and open spaces, while remaining commercially viable. “The emphasis is not spectacle alone, but destinations that function economically and socially over decades,” the official noted. The collaboration combines global expertise in immersive environments with on-ground execution capabilities across Indian metros and emerging cities. Analysts point out that global firms entering India increasingly rely on local partners to navigate regulatory systems, land assembly complexities and evolving consumer preferences, particularly in high-density urban regions.
Mixed-use destination projects are also gaining traction with institutional investors and family offices seeking stable, diversified returns. Such developments, when planned responsibly, can reduce travel demand, encourage walkability and support climate-responsive urban design. A senior urban economist observed that destination-led real estate must now demonstrate social and environmental accountability alongside financial performance. The partnership is expected to prioritise projects across entertainment destinations, branded attractions, hospitality resorts, and integrated urban districts. While timelines and locations have not been disclosed, industry watchers suggest that redevelopment zones and peri-urban growth corridors are likely targets, given their scale and transformation potential. As Indian cities grapple with population growth, climate stress and infrastructure pressure, experiential developments are increasingly viewed as tools for urban regeneration rather than standalone consumption spaces. The challenge, experts caution, will lie in ensuring accessibility, public engagement and long-term governance of such assets.
If executed thoughtfully, the alliance could contribute to a new generation of Indian destinations that balance global design ambition with local cultural, environmental and community contexts a direction increasingly essential for sustainable urban growth.
Also Read: Mumbai Premium Real Estate Rubics Debut With Lionel Messi GOAT Tour 2025
India FORREC And Neelabh Kapoor Collaborate To Shape Experiential Destination Developments
Mumbai Premium Real Estate Rubics Debut With Lionel Messi GOAT Tour 2025
Mumbai’s luxury housing market has gained a new entrant as Rubics Realty made its formal debut through a high-visibility partnership with a global sporting icon’s India tour in 2025. The move signals the developer’s intent to position itself firmly within the city’s premium real estate segment, blending lifestyle branding with a design-led development strategy in some of Mumbai’s historically rich neighbourhoods.
Industry observers view the launch as a calculated attempt to differentiate in an increasingly crowded luxury market, where buyers are seeking more than size and location. By aligning its entry with a globally recognised cultural event, Rubics has chosen to announce itself beyond traditional property marketing channels, reflecting a broader shift in how premium housing brands are being built in metropolitan India. The four-city India tour, which has drawn national attention for bringing an international sports figure to Indian audiences, offered Rubics a platform to associate itself with aspiration, global sensibilities and experiential value. According to real estate branding experts, such associations are becoming central to attracting younger high-net-worth buyers who increasingly view homes as extensions of identity rather than purely financial assets. Beyond branding, Rubics’ stated focus lies in reimagining residential development through architecture, craftsmanship and contextual sensitivity. The developer is understood to be working on projects located within established urban precincts, where heritage, connectivity and liveability intersect. An official familiar with the company’s plans said the emphasis is on creating residences that respond to neighbourhood character while incorporating contemporary sustainability standards.
Mumbai’s luxury housing demand has remained resilient, supported by stable end-user interest, return of investor confidence and growing preference for low-density, high-amenity developments. Urban planners note that design-first projects, when integrated thoughtfully into existing urban fabric, can contribute to more inclusive and climate-responsive neighbourhoods, particularly in dense cities like Mumbai. Rubics’ approach appears to align with this evolving urban narrative. The company has indicated that its developments will prioritise efficient resource use, long-life materials and layouts that support well-being and accessibility. While such features are increasingly expected in premium housing, their execution remains uneven across the market. Analysts caution that sustained success will depend less on celebrity associations and more on delivery quality, regulatory compliance and long-term community integration. However, they also acknowledge that Rubics’ entry reflects a broader recalibration underway in Indian real estate, where lifestyle, sustainability and urban responsibility are becoming core to value creation.
As Mumbai continues to redefine its luxury housing landscape amid environmental and social pressures, new entrants such as Rubics will be closely watched for how effectively they balance aspiration with accountability in shaping the city’s built future.
Also Read: Pune Justo Strengthens Market Presence Acquires Hustlewin Adding 20 Crore Revenue
Mumbai Premium Real Estate Rubics Debut With Lionel Messi GOAT Tour 2025
Pune Justo Strengthens Market Presence Acquires Hustlewin Adding 20 Crore Revenue
Pune-based Justo RealFintech Limited has completed a strategic acquihire of Hustlewin, a local real estate execution platform, in a move that strengthens its operational footprint and sales capacity in the city. The integration combines Hustlewin’s on-ground expertise with Justo’s technology-driven mandate framework, with an expected incremental revenue of over Rs 20 crore annually starting FY27.
Hustlewin, founded in 2022, has emerged as one of Pune’s fastest-growing execution platforms, completing sales of more than 1,000 residential units, representing a cumulative value of over Rs 900 crore and more than 10 lakh sq. ft. of developed area across the Pune Municipal Corporation and Pimpri-Chinchwad Municipal Corporation jurisdictions. The acquihire brings these capabilities under Justo’s consolidated operations, enabling the company to take over four ongoing residential projects and expand its pipeline across key Pune micro-markets. As part of the integration, 25 of Hustlewin’s top-performing sales, marketing, and execution professionals have joined Justo’s Pune operations. Pushpendra Rathore, former CEO and Managing Director of Hustlewin, has been appointed Additional Market Head Pune & Emerging Markets. With prior leadership experience at 99acres and Relation Realtech, Rathore has executed over 50 projects across Pune and will oversee an expanding team expected to exceed 80 members, within Justo’s overall Pune workforce of more than 350. An official from Justo RealFintech highlighted, “This acquihire enhances our execution capability in a market that is strategically vital for us.
Hustlewin’s micro-market expertise strengthens our platform and allows for a more integrated and scalable approach to residential project mandates. We are exploring similar strategic moves in Mumbai and Pune to further consolidate our market position.” Industry experts note that acquihires in real estate can accelerate market penetration by merging entrepreneurial agility with institutional scale. “Integrating Hustlewin allows Justo to leverage proven execution capabilities while accessing an established developer network in Pune,” said a senior real estate analyst. The acquisition also significantly enhances Justo’s mandate portfolio, adding projects with an estimated annualised business potential of Rs 800-1,000 crore. Coupled with existing operations generating approximately Rs 2,000 crore, the integration strengthens revenue visibility and supports the company’s broader expansion across Pune, Nagpur, Raipur, and Indore.
Rathore remarked, “The integration unites Hustlewin’s entrepreneurial strengths with Justo’s technology-driven platform. Our priority is consistent sales momentum, stronger developer partnerships, and scaling operations into new markets.” The move positions Justo to capitalise on Pune’s growing residential demand while reinforcing its mandate-led, tech-enabled delivery model.
Also Read: Hyderabad Godrej Properties Posts Rs 26 Billion Sales Within First Year
Pune Justo Strengthens Market Presence Acquires Hustlewin Adding 20 Crore Revenue
Hyderabad Godrej Properties Posts Rs 26 Billion Sales Within First Year
Hyderabad’s real estate market witnessed a strong entry by Godrej Properties, which reported housing sales exceeding Rs 26 billion in its first year of operations, signalling robust demand for premium and luxury residences in the city. The performance has prompted the developer to accelerate its expansion plans, reinforcing Hyderabad’s emergence as a high-growth residential hub.
Godrej Properties launched its inaugural project in Kokapet during the January-March quarter of 2025, followed by a second development in the July-September quarter. Together, these two projects generated bookings surpassing Rs 26 billion, indicating a favourable reception from both end-users and investors, according to a company spokesperson. “Hyderabad presents significant long-term growth potential, particularly in the premium segment,” an executive noted. The company’s entry into Hyderabad aligns with its broader strategic footprint across major Indian markets, including Mumbai, Delhi-NCR, Pune, and Bengaluru. By entering Hyderabad, Godrej now operates group housing projects across five key cities, reflecting a deliberate effort to balance urban expansion with sustainable residential development. Industry analysts suggest that the city’s rapid economic growth, coupled with an expanding affluent population, underpins the surge in premium housing demand. To capitalise on this momentum, Godrej Properties has actively pursued land acquisitions in strategic locations. A notable acquisition is a five-acre parcel in Neopolis, Kokapet, secured through an e-auction by the Hyderabad Metropolitan Development Authority. The site, earmarked for a premium residential development with approximately 2.5 million sq. ft. of saleable area, is expected to generate revenue of around Rs 41.50 billion. Additionally, a 7.825-acre parcel in Kukatpally strengthens the developer’s growth pipeline, providing a diversified land bank for future projects.
Experts highlight that Godrej Properties’ early success underscores Hyderabad’s appeal as a sustainable urban growth corridor. “Premium housing in emerging tech and business hubs like Hyderabad reflects both lifestyle aspirations and investment confidence,” said a real estate analyst. “Developers with a strong design and execution pedigree, like Godrej, are well-positioned to cater to this evolving market.” The company’s approach also emphasises sustainable and inclusive urban development, incorporating modern amenities, energy-efficient design, and green infrastructure to enhance livability. As the city continues to attract affluent buyers and institutional investors, developers adopting such strategies are likely to gain a competitive advantage.
With Hyderabad’s residential market gaining traction, Godrej Properties’ aggressive expansion strategy and focus on premium segments indicate sustained growth prospects. The company’s ability to deliver high-quality projects while acquiring strategic land parcels positions it to capitalise on the city’s evolving housing demand in the coming years.
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