Berger Paints Unveils Eco Innovation for Bangladesh

Berger Paints Bangladesh has launched a pioneering suite of eco-friendly products and initiatives that bring together cutting-edge innovation, environmental responsibility, and social empowerment—all while reshaping the country’s paint and training landscape.

At the core of the transformation is EcoCoat, South Asia’s first anti-pollution paint. It uses Air Purifying Hybrid (APH) Technology to absorb and neutralise harmful airborne pollutants—such as CO₂, NOₓ, SOₓ, methane, hydrogen sulphide, and formaldehyde—reducing indoor air contamination by up to 90%. The paint is entirely lead-free, uses green-certified biocides, and is safe for both indoor and outdoor surfaces, reflecting a major step towards cleaner living spaces. Behind EcoCoat is a larger strategy to phase out harmful chemicals and reduce carbon footprint. Berger is actively transitioning to low-VOC, APEO-free, water-based formulas and eliminating solvent-based options—highlighting its alignment with global green standards and consumers’ growing health consciousness.

This product innovation extends well beyond paints. According to a senior official with the company’s sustainability team, the business has taken bold strides in operations by turning its Effluent Treatment Plant sludge into brick-making raw material, establishing a circular waste economy. Simultaneously, investment in solar power and Zero Liquid Discharge systems is helping significantly reduce fossil-fuel dependency and industrial water consumption. Complemented by these eco-efforts is an industry-first initiative from the Berger Training Institute (BTI), launched to professionalise the painting trade while enhancing livelihoods. BTI offers a blend of classroom theory and practical training across divisions such as Dhaka, Chattogram, and Rajshahi. Crucially, it promotes gender equality—especially through a Female Painters Development Programme that has trained women in specialised techniques like skim coating and woodwork, and deployed them in 34 painting projects.

The institute has also collaborated with institutions such as BRAC, Save the Children, BMET, Probash Bondhu, and the World Bank’s ASSET project. These partnerships deliver migrant-bound training programmes; to date, 43 painters have secured overseas placements, with more in process. BTI’s model is now running in 128 Technical Training Centres across Bangladesh—opening pathways for blue-collar empowerment and economic mobility. Sustainability analysts note that combining product eco-innovation with community training elevates Berger Paints from being merely a manufacturer to a catalyst for holistic green development. The company is delivering ESG value that supports both environmental restoration and socio-economic upliftment in urban and rural landscapes.

As Bangladesh intensifies its focus on carbon neutrality and sustainable urbanisation, Berger’s integrated model shines as an exemplar of how private firms can meaningfully contribute to national goals. Through green product engineering, industrial resource recycling, and skill-democratising training, the company is advancing cleaner homes, stable livelihoods, and a healthier environment—with innovation at its heart.

Berger Paints Unveils Eco Innovation for Bangladesh