Brigade REAP, the proptech accelerator backed by Brigade Group, has announced its strategic investment in Settlin, a fast-growing startup that is reimagining India’s residential resale market. As part of a collective $500,000 funding round, this investment marks a significant step for Brigade REAP as it continues to bolster innovative startups that are shaping the future of real estate in India.
Settlin, with its data-driven platform and gig-based model, is quickly gaining ground in Bengaluru, revolutionising the way home resale transactions are executed. The platform has sold nearly 1,000 homes, clocking a staggering Rs 900 crore in gross transactional value. On average, Settlin facilitates the sale of three homes a day, a feat made possible through its seamless app interface and proprietary technology stack. This end-to-end automated system eliminates the dependency on traditional brokers, simplifying the often cumbersome and time-consuming property buying process. The Head of Brigade REAP, highlighted that this was the third investment the accelerator has made this year. He stated, “Our goal is to invest in 6 to 8 early-stage startups annually, each with innovative solutions to the challenges faced by the built world.” Brigade REAP’s strategy aligns with Settlin’s commitment to offering a frictionless, fast-paced experience for buyers and sellers, setting the company on a path of significant growth. The company has achieved an impressive 10x growth in the last two years, addressing the unique pain points in the residential resale market.
Settlin’s model not only brings speed and convenience but is also a pioneer in sustainability. Its use of automation reduces paper usage and operational inefficiencies, contributing to a more environmentally responsible real estate process. The platform’s app-only model helps minimise the carbon footprint by eliminating the need for physical infrastructure traditionally associated with brokerage operations. The gig-based model is also designed to be more flexible and sustainable, as it allows workers to operate remotely and efficiently without the overhead costs of maintaining a large physical workforce. In an industry still struggling with transparency and efficiency, Settlin’s approach provides a much-needed solution. By leveraging technology, the company is empowering consumers to take control of their property transactions, reducing dependency on brokers and streamlining the process. With a growing demand for tech-enabled solutions and a shift towards more sustainable business models in real estate, Settlin’s impact is poised to extend beyond Bengaluru. It sets an example for startups looking to solve long-standing inefficiencies while driving innovation and sustainability within the Indian real estate market.
