Gujarat RERA Targets Unregistered Project Marketing

The Gujarat Real Estate Regulatory Authority (GujRERA) has initiated legal proceedings against the promoters of the Shivalik Wave project in Ahmedabad for allegedly marketing and booking units prior to obtaining mandatory registration under the Real Estate (Regulation and Development) Act, 2016 (RERA).

This action underscores the authority’s commitment to enforcing compliance and protecting consumer interests in the real estate sector. The Shivalik Wave project, a 32-storey commercial development located near Vaishnodevi Circle, was reportedly promoted through various marketing channels before securing RERA registration. Photographic evidence presented during the proceedings indicated that promotional materials lacked the requisite RERA registration number, a clear violation of Section 3(1) of the RERA Act, which prohibits advertising or selling any real estate project without prior registration.

In response to these findings, GujRERA has referred the case to its secretary for appropriate legal action against the project’s promoters. This move reflects the authority’s proactive stance in addressing non-compliance and ensuring that developers adhere strictly to the legal framework established to safeguard homebuyers and investors. This is not the first instance where the Shivalik Group has faced regulatory scrutiny. In a previous case, the group was fined ₹10 lakh for booking units in the Shivalik Sharda Harmony project before obtaining necessary approvals for alterations, further highlighting the importance of compliance with RERA provisions.

The GujRERA’s actions serve as a stern reminder to real estate developers about the critical importance of adhering to regulatory requirements. Non-compliance not only attracts legal penalties but also erodes consumer trust, which is vital for the sustainable growth of the real estate sector. As the real estate industry continues to evolve, regulatory bodies like GujRERA play a pivotal role in maintaining transparency and accountability. Their vigilant oversight ensures that the interests of consumers are protected, and that the sector operates within the bounds of the law, fostering a more equitable and sustainable urban development landscape.

Gujarat RERA Targets Unregistered Project Marketing