Gurugram Launches OMA Largest Delhi NCR Home Décor Store 10615 Sq Ft

Gurugram has welcomed OMA’s largest Delhi NCR home décor store, spanning 10,615 square feet at Ambience Mall, marking a major expansion for the luxury lifestyle brand. The flagship store offers a curated, immersive experience across décor, bedding, bath, and fragrance categories, enabling customers to visualise products in realistic home settings. The launch underscores Gurugram’s growing appetite for premium, experience-driven retail and positions the city as a hub for design-conscious urban consumers.

Designed to move beyond traditional retail layouts, the store unfolds as a walk-through, lived-in home, with sections carefully crafted to highlight both functional and aesthetic possibilities. Industry experts note that such experiential formats help consumers make informed, sustainable choices by allowing them to interact with products in context. This approach aligns with broader trends in urban retail, where immersive, lifestyle-focused stores are gradually replacing conventional product-centric formats.A senior OMA representative said the Gurugram flagship reflects the brand’s commitment to elevating design experiences in cities where households increasingly prioritise thoughtful living. By showcasing curated collections that cater to gifting, everyday use, and seasonal trends, the store encourages mindful consumption over impulsive purchasing. Analysts suggest that this strategy not only strengthens customer engagement but also reduces waste by promoting considered investment in home décor.

Gurugram’s residential growth and rising disposable incomes have made it a key market for premium retail. Mall operators, including Ambience Mall, are strategically curating tenant mixes to integrate lifestyle and home-focused brands, moving beyond fashion and electronics. A senior mall executive highlighted that the OMA store enhances the centre’s appeal to design enthusiasts, homeowners, and high-value gifting customers, reflecting a shift towards urban retail destinations that combine convenience with experiential shopping.The launch also mirrors wider shifts in India’s organised retail sector, where fewer, larger stores offering immersive experiences are gaining prominence. Analysts emphasise that in cities like Gurugram, where urban infrastructure and connectivity support lifestyle retail growth, such formats are particularly effective in attracting extended footfall and fostering brand identity. The store’s scale and design orientation demonstrate how experiential retail can coexist with digital commerce, creating a hybrid urban shopping ecosystem.Yet, as premium retail expands, urban planners and sustainability experts caution that it must be balanced with inclusive access and environmentally responsible practices. Integrating sustainable design, promoting energy efficiency, and ensuring equitable urban infrastructure remain critical if Gurugram’s retail expansion is to support resilient, zero-carbon urban growth. By considering these factors, cities can encourage lifestyle innovation while maintaining long-term social and environmental equity.

OMA’s Gurugram flagship not only redefines home décor retail but also exemplifies the evolving intersection of design, consumer behaviour, and sustainable urban development. For residents and design-conscious shoppers alike, it offers both inspiration and practical engagement, highlighting the potential for premium retail to contribute to more thoughtful, inclusive, and sustainable urban living.

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Gurugram Launches OMA Largest Delhi NCR Home Décor Store 10615 Sq Ft