How Puranik Group Became the Face of Middle-Class Housing in Thanes Ghodbunder Corridor

With 7.5 Million Sq. Ft. Delivered and 9,000+ Families Housed, Puranik’s Bet on Middle-Class Housing Along Thane’s Ghodbunder Road Is Paying Off

Thane | July 22, 2025 | Homes & Buildings Digital

While much of Mumbai’s real estate discourse revolves around marquee launches, price spikes, and ultra-luxury towers, the real transformation often unfolds away from the spotlight. Nowhere is that more evident than Ghodbunder Road, a corridor in Thane that has matured into one of the Mumbai Metropolitan Region’s (MMR) most affordable and infrastructure-aligned housing belts — largely because one developer stayed the course. Puranik Group, which first entered the Ghodbunder market in 2000, has today emerged as the largest private stakeholder on the stretch, with over 7.5 million sq. ft. delivered and more than 9,000 families housed across townships like Puranik City, Rumah Bali, and Tokyo Bay.

According to MahaRERA disclosures and CRE Matrix data, this makes Puranik one of the only developers in MMR to maintain such a consistent, end-user-focused presence in a single micro market. “We weren’t following the market — we were reading the city’s pulse,” says Shailesh Puranik, Managing Director of the group. “Ghodbunder wasn’t landbanking. It was a call to respond to a displaced middle class that still wanted to live with dignity, connectivity, and permanence.” Over the last decade, average property prices on Ghodbunder Road rose from ₹6,400/sq. ft. in 2014 to ₹13,800–₹18,000/sq. ft. in 2024 — a CAGR of 8.3%, well below overheated growth corridors like Airoli or Panvel. Despite that, sales velocity has remained strong: as per the Department of Registration and Stamps, 28.1% more homes were registered in FY 2024–25, and 81% were by end-users, not investors — a critical indicator of real demand.

The corridor’s strength is not speculative but structural. Metro Line 4 (Wadala–Kasarvadavli) is nearing readiness; the Borivali–Thane tunnel is on schedule for 2028; and the Kasarvadavli flyover has already eased junction congestion by 35%. A proposed Balkum–Gaimukh coastal arterial will further integrate the region into Mumbai’s western transport web. Ghodbunder is no longer aspirational — it’s accessible. Throughout this evolution, Puranik Group’s development strategy stayed steady: maintain product pricing in the ₹55–90 lakh bracket, avoid luxury detours, and keep townships community-driven. In an era when many developers chased pandemic-fuelled premiums, Puranik’s long-view approach positioned it as a market stabilizer rather than a market follower.

The Urban Development Department is evaluating Ghodbunder as a pilot for the “Middle-Income Growth Corridor” under Urban Housing 2040, and Puranik’s presence — both physical and philosophical — is one reason why.

 “Real estate that lasts isn’t built on launch day. It’s built by staying invested when others move on,” says Puranik. “We didn’t just construct buildings. We built continuity.”

How Puranik Group Became the Face of Middle-Class Housing in Thanes Ghodbunder Corridor