India hubergroup ELARA Enhances Paints And Coatings Performance

Hubergroup Chemicals has unveiled ELARA, a next‑generation range of high-performance additives designed to elevate paints and coatings formulation across India’s residential, commercial, and industrial segments. The launch signals a shift toward precision-driven coatings solutions, catering to the growing demand for interior and exterior paints that combine durability, aesthetic appeal, and environmental responsibility.

The ELARA portfolio focuses on dispersing and wetting technologies that improve pigment stability, surface finish, and coating uniformity. Products such as Disperion 400 for high-pigment systems and Wetora 300 for enhanced wetting ensure paints perform consistently across diverse substrates. For builders and interior designers, these formulations enable richer colours, smoother textures, and finishes that withstand wear, humidity, and heavy usage — key considerations for tropical and urban Indian climatesELARA additives also support low-VOC and eco-friendly paints, aligning with increasing consumer and regulatory emphasis on indoor air quality and sustainable interiors. The functional performance of these additives allows manufacturers to develop water-based and solvent-free coatings without compromising on coverage, gloss, or durability — a critical factor in modern residential and commercial projects. 

Urban developers and home interior specialists are benefiting from ELARA’s capabilities, as the additives enhance colour consistency, facilitate smooth application, and reduce defects such as streaking or uneven texture. This improves both aesthetic outcomes and long-term surface protection, reinforcing the role of paints as functional and expressive elements within interior and exterior spaces.The launch also reflects a strategic trend in India’s coatings industry: suppliers increasingly provide not just raw materials but integrated solutions that help paint manufacturers meet evolving market demands. By consolidating multiple high-performance functionalities into the ELARA range, hubergroup enables faster product development cycles and more reliable end-use performance, crucial for builders, architects, and homeowners seeking premium coatings. 

As demand for decorative and protective paints continues to rise alongside India’s urban growth and housing expansion, additives like ELARA are set to redefine how paints and coatings perform. From long-lasting interiors to exterior finishes that resist weathering and UV damage, such innovations support sustainable, high-quality urban living while helping manufacturers differentiate products in a competitive marketplace.

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India hubergroup ELARA Enhances Paints And Coatings Performance