India Prism Johnson Unveils New Gypsum Plaster

India’s construction materials landscape is witnessing fresh product innovation as Prism Johnson Limited launches its Prism Chakachak Gypsum Plaster, a lightweight, quick-setting wall and ceiling finishing solution designed to reduce onsite time and labour in residential and commercial building projects. The rollout reflects growing demand for performance-oriented interior materials amid urban expansion and sustainability concerns across Indian cities.

The offering, part of the company’s Prism Cement division, complements Prism Johnson’s existing portfolio — which spans cement, tiles, ready-mix concrete and construction chemicals — and aims to deepen the firm’s presence in value-added building products. Through its established dealer network of roughly 2,400 points across central India, including Uttar Pradesh, Madhya Pradesh and Bihar, the gypsum plaster will be made widely available.Gypsum plaster — an alternative to conventional sand-cement plaster — has been gaining traction in India’s housing and institutional sectors because it delivers a smoother, paint-ready surface with faster set-times and reduced curing requirements. This aligns with the efficiency imperatives of rapid project cycles in urban housing and commercial fit-outs, where shortened timelines and labour shortages are consistent challenges.

Prism Chakachak’s product design positions it as a facilitator of more streamlined interior wall finishing, with minimal shrinkage and reduced cracking, according to company filings. The product also touts intrinsic fire resistance and favourable thermal and acoustic properties, attributes increasingly valued in India’s evolving building codes and energy-efficient design practices.For the resource-intensive Indian construction ecosystem, gypsum alternatives can contribute to broader sustainability goals by limiting the embodied energy associated with traditional plaster. They also reduce construction water demand and labour intensity, factors that urban developers increasingly consider as part of green building certifications and lifecycle-based material assessments.

Market analysts say the gypsum plaster segment remains under-penetrated compared with mature markets in Europe and North America, with growth fuelled by rising high-rise residential construction and retrofit demand. India’s metro developments and affordable housing programmes — which require efficient finishing solutions at scale — create fertile demand for products that can deliver quality and speed without excessive environmental cost.Prism Johnson’s move underscores a strategic pivot among integrated materials makers to build broader portfolios that capture value beyond bulk commodities like cement. By offering interior finishing systems alongside structural products, such firms hope to secure deeper engagement across project lifecycles and strengthen brand loyalty with large contracting and developer clients.

Still, competition is intensifying as established gypsum brands and specialised wall-finishing solutions vie to differentiate through performance, sustainability credentials and distribution reach. For urban planners and procurement professionals, material choices increasingly hinge on durability, operational efficiencies and compliance with evolving building standards.As India’s cities continue to grow, the sustainable performance of interior construction materials — including plaster systems — will increasingly influence both build quality and the environmental footprint of the built environment.

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India Prism Johnson Unveils New Gypsum Plaster