NeoLiv, a rising player in the real estate sector, is close to finalising its maiden Rs 1,000-crore alternative investment fund (AIF). The startup, led by Mohit Malhotra, plans to channel these funds into eight strategic projects focusing on plotted developments and villa offerings across key locations in India. With an initial closure of Rs 300 crore, followed by an additional Rs 100 crore raised, NeoLiv is poised to achieve its ambitious funding goal.
Among the planned projects, two are already nearing launch in Alibaug and Sonepat, with regulatory approvals expected by the March quarter. The firm aims to offer plots priced between Rs 1-1.5 crore, catering to a growing demand for premium yet affordable real estate options. These locations highlight NeoLiv’s strategy of blending urban proximity with scenic locales, ensuring both investment potential and lifestyle appeal.
NeoLiv’s progress underscores a robust market interest in plotted developments and villa projects. Family offices have shown confidence by committing significant investments, recognising the sustained demand in this niche. Malhotra, formerly with Godrej Properties, noted that the eight signed term sheets indicate strong project pipeline growth. This diversification aligns with evolving preferences for expansive living spaces post-pandemic, which have driven plotted developments’ popularity.
The sustainable development model also shines through in NeoLiv’s approach. By optimising resources and focusing on customer-centric project designs, the company contributes to urban expansion with minimal environmental impact. This balance of profitability and responsibility could set benchmarks for emerging real estate ventures in India. NeoLiv’s initiative, backed by its extensive financial strategy, signals an exciting phase in the sector’s evolution.
