Noida is set to receive a significant retail push as a global technology major prepares to open its fifth store in India, taking up more than 8,200 sq ft at one of the National Capital Region’s busiest malls. The long-term lease signals growing confidence in Noida’s maturing consumer base and its potential as a regional commercial hub.
The upcoming outlet at DLF Mall of India, one of the largest Grade A-plus retail centres in the region, forms part of the company’s broader strategy to maintain uniform store formats, strengthen visibility across urban clusters, and tap into expanding middle-income demand. According to lease documents reviewed by market analysts, the space has been secured for an 11-year period, with rents expected to total nearly Rs 65 crore over the full tenure. The agreement includes a rent-free year and periodic escalations, indicating a negotiation structure typical for large-format anchor tenants. Retail consultants noted that the 8,240 sq ft carpet area aligns with the company’s preference for 8,000-9,000 sq ft stores across Indian metros, ensuring consistency in branding, customer experience, and back-of-house operations. An industry expert said the decision to expand in the NCR reflects “the importance of northern India as a fast-growing technology consumption zone, supported by rising disposable incomes and improving urban infrastructure.” The location is expected to draw footfall not only from Noida but from adjoining catchments such as Ghaziabad, Greater Noida, South Delhi, and emerging residential belts along the expressways. Analysts added that the store’s positioning on the mall’s ground floor is intended to maximise accessibility, especially for high-value consumers who typically gravitate toward premium retail clusters.
The growth of Grade A-plus malls in Noida has contributed significantly to rising rents in the past decade. A recent industry study shows rental premiums between top-tier malls and standard Grade A facilities have widened from 48% in 2017 to roughly 85% in 2025, driven by demand for curated retail environments, energy-efficient buildings, and integrated mobility access. These upgrades are also aligned with wider urban planning goals aimed at reducing carbon intensity in commercial precincts and improving inclusivity through better public interfaces. Retail experts emphasised that the brand’s presence in Noida is likely to encourage more global retailers to view the city as a strategic entry point into north India, particularly as the region prepares for new transport connections and large-scale developments. DLF Mall of India is slated to remain a dominant destination, with upcoming additions such as IKEA planned nearby.
For a rapidly urbanising region, the new store is more than a commercial milestone. It underscores how organised retail when concentrated in planned, energy-efficient city centres can contribute to sustainable growth, reduce unplanned high-street congestion, and create more inclusive public spaces. As Noida evolves into a broader metropolitan economy, such investments will play a role in shaping its long-term trajectory.
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