Primus Senior Living Sells 120 Luxury Flats in Bengaluru for ₹180 Crore Amid Strong Demand
Primus Senior Living’s latest project, Primus Darpan, has met with overwhelming success, selling all 120 senior-friendly luxury flats in just two weeks for a total value of over ₹180 crore. The project, located on Kanakapura Road in South Bengaluru, caters specifically to the growing demand for homes designed for elderly individuals seeking independent, community-focused living.
These 120 premium flats, priced between ₹1.1 crore and ₹1.9 crore, are part of a 2.05-acre development, and the project is expected to be completed by 2027. The fast sales reflect a significant shift in the senior living market, where more elderly citizens are embracing modern, comfortable housing that offers safety, convenience, and a focus on well-being.
Adarsh Narahari, Founder and Managing Director of Primus Senior Living, highlighted the change in attitudes among seniors, stating, “The overwhelming response to Primus Darpan reflects a significant shift, as seniors increasingly embrace the concept of independent, community-focused living that prioritizes their lifestyle, well-being, and evolving needs.” Primus Senior Living’s success with Primus Darpan aligns with the growing trend of senior citizens opting for dedicated living spaces that promote community interaction and support. In addition to the Bengaluru project, the company plans to expand, with over 3,500 senior living homes slated for development in cities like Chennai, Mumbai, Pune, Hyderabad, and Kolkata by 2027. This rise in demand for senior living spaces comes amid a broader shift in lifestyle preferences, as older adults seek independence and enhanced quality of life in their later years. With Primus Darpan setting a new benchmark, Primus Senior Living is positioning itself to lead in this rapidly growing segment of the real estate market.
