Pune-based Justo RealFintech Limited has completed a strategic acquihire of Hustlewin, a local real estate execution platform, in a move that strengthens its operational footprint and sales capacity in the city. The integration combines Hustlewin’s on-ground expertise with Justo’s technology-driven mandate framework, with an expected incremental revenue of over Rs 20 crore annually starting FY27.
Hustlewin, founded in 2022, has emerged as one of Pune’s fastest-growing execution platforms, completing sales of more than 1,000 residential units, representing a cumulative value of over Rs 900 crore and more than 10 lakh sq. ft. of developed area across the Pune Municipal Corporation and Pimpri-Chinchwad Municipal Corporation jurisdictions. The acquihire brings these capabilities under Justo’s consolidated operations, enabling the company to take over four ongoing residential projects and expand its pipeline across key Pune micro-markets. As part of the integration, 25 of Hustlewin’s top-performing sales, marketing, and execution professionals have joined Justo’s Pune operations. Pushpendra Rathore, former CEO and Managing Director of Hustlewin, has been appointed Additional Market Head Pune & Emerging Markets. With prior leadership experience at 99acres and Relation Realtech, Rathore has executed over 50 projects across Pune and will oversee an expanding team expected to exceed 80 members, within Justo’s overall Pune workforce of more than 350. An official from Justo RealFintech highlighted, “This acquihire enhances our execution capability in a market that is strategically vital for us.
Hustlewin’s micro-market expertise strengthens our platform and allows for a more integrated and scalable approach to residential project mandates. We are exploring similar strategic moves in Mumbai and Pune to further consolidate our market position.” Industry experts note that acquihires in real estate can accelerate market penetration by merging entrepreneurial agility with institutional scale. “Integrating Hustlewin allows Justo to leverage proven execution capabilities while accessing an established developer network in Pune,” said a senior real estate analyst. The acquisition also significantly enhances Justo’s mandate portfolio, adding projects with an estimated annualised business potential of Rs 800-1,000 crore. Coupled with existing operations generating approximately Rs 2,000 crore, the integration strengthens revenue visibility and supports the company’s broader expansion across Pune, Nagpur, Raipur, and Indore.
Rathore remarked, “The integration unites Hustlewin’s entrepreneurial strengths with Justo’s technology-driven platform. Our priority is consistent sales momentum, stronger developer partnerships, and scaling operations into new markets.” The move positions Justo to capitalise on Pune’s growing residential demand while reinforcing its mandate-led, tech-enabled delivery model.
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