Shalimar Paints earns top trust title in Indian market

Shalimar Paints has been recognised as the Most Trusted Brand of India for 2025-26 at the 5th edition of a prestigious brand leadership platform.

With over 120 years of heritage in the Indian paint industry, the company’s achievement underscores its enduring commitment to quality, modernisation and consumer trust in a rapidly evolving marketplace. This recognition marks more than just an accolade—it reflects how a time-honoured brand can remain relevant by blending legacy with forward-thinking innovation. Known for its rich industrial and decorative paint portfolio, the company has leveraged its experience and reputation to cater to evolving consumer expectations across generations. Its new phase of strategic transformation, internally referred to as “Shalimar 2.0,” showcases a modern identity with sustainability, research and customer experience at its core.

The paint maker has focused on redesigning its product offerings with an emphasis on eco-friendly formulations and long-lasting durability, aligning with global trends favouring environmentally responsible consumer goods. Officials at the company noted that this transformation has not only reinforced market presence but also created fresh relevance among younger homeowners and professionals who demand both aesthetics and sustainability. According to senior company experts, the trust recognition was earned through consistent innovation, ethical business conduct and a strong dealer network that functions as a crucial bridge between the brand and consumers. In the last fiscal year alone, the company launched over 40 new products—10 in the decorative segment and 30 in industrial paints—reflecting a robust commitment to research-driven development and responsiveness to market demands.

The company’s rich historical contributions have also played a critical role in shaping its brand equity. Shalimar Paints is known for its work on some of India’s most iconic landmarks, including heritage infrastructure and national buildings. This legacy of restoring and preserving the built environment has helped it establish a trustworthy identity in both public memory and the real estate sector. Behind the brand’s evolution lies a shift in corporate philosophy that prioritises transparency, sustainability and consumer-centric innovation. By adopting eco-conscious practices in manufacturing and investing in R&D capabilities, the brand has managed to stay ahead in an industry that is becoming increasingly competitive and climate-conscious. The push towards green chemistry and safer indoor environments echoes the brand’s strategic shift towards a circular economy and a healthier urban lifestyle.

Experts from the branding and retail sectors attribute the company’s success to its ability to navigate legacy with agility. While many long-standing brands struggle to maintain relevance amid startup disruption and changing consumer behaviours, Shalimar Paints has managed to strike a balance between heritage and innovation. Its clear communication, consistent product performance, and emphasis on ethical practices have set it apart in a market cluttered with short-term value players. Recognition by the brand forum is part of a larger dialogue about how Indian companies are earning consumer confidence in a post-pandemic economy. The 5th edition of the Most Trusted Brands of India aimed to celebrate brands that have built long-term credibility while being adaptable to changing socio-economic and environmental expectations. The forum, which brought together stakeholders from across the branding, marketing and business sectors, reaffirmed that trust is the most valuable currency in today’s market, especially for legacy brands seeking to future-proof their business.

In the words of company insiders, Shalimar Paints’ approach is not just about paint—it is about transforming spaces with vibrancy, performance and purpose. The brand’s renewed identity positions it to lead conversations on responsible consumerism, green urban development, and inclusive industry practices. As cities grapple with pollution, climate adaptation and equity in urban development, brands that align themselves with the ideals of sustainability and ethical growth are becoming instrumental in driving public trust. Shalimar Paints’ strategy—rooted in values yet open to innovation—could serve as a blueprint for other legacy companies aiming to remain relevant in a sustainable, equitable future.

The recognition also reflects an industry shift, where consumer decision-making is increasingly influenced by values such as environmental impact, health safety and authenticity. In such a landscape, Shalimar Paints’ legacy acts not as a burden but as a base to build a responsible future—one where trust and performance go hand in hand. This year’s award offers a timely reminder that India’s most trusted brands are those that listen to their consumers, respect their legacy, and invest in building a better tomorrow through mindful innovation and inclusive growth. With its renewed vision, Shalimar Paints is not just colouring walls, but reshaping expectations of what a responsible brand can achieve.

Shalimar Paints earns top trust title in Indian market