Greater Noida is set to witness a fresh wave of premium real estate development as Sobha Ltd, one of India’s most trusted real estate developers, announced a planned investment of around ₹800 crore to launch its first luxury housing project in the city. The move marks a significant expansion of Sobha’s presence in the National Capital Region (NCR) market.
The project, titled Sobha Aurum, has received all necessary regulatory clearances and will be developed on a 3.46-acre plot in Greater Noida. The housing complex will feature 420 luxury apartments with a total built-up area of approximately 9.3 lakh square feet. With this project, Sobha aims to set new benchmarks for high-end residential living in the rapidly growing urban periphery of Delhi. Though the company refrained from disclosing the exact project cost in its official statement, sources within the industry have confirmed that the total outlay for the project is pegged at nearly ₹800 crore. The luxury apartments in Sobha Aurum are being priced at around ₹14,000 per square foot, translating to a per-unit range of ₹1 crore to ₹3.5 crore, depending on configuration and floor placement.
The land parcel for Sobha Aurum was acquired through an auction process for an estimated ₹160 crore, underlining the company’s long-term commitment to the NCR market. This will be Sobha’s first project in Greater Noida and the fifth project in the NCR, with the developer already having a solid footprint in Gurugram, where it previously launched Sobha International City on the Dwarka Expressway. According to officials from Sobha Ltd, the foray into Greater Noida represents a strategic leap in the company’s growth map. “Entering Greater Noida marks a significant new chapter in Sobha’s journey. Over the past 30 years, we have built a legacy grounded in quality, transparency, and trust — values that have earned us the confidence of our customers across India,” he said.
He added that the company’s approach to construction and community development would bring a new dimension to Greater Noida’s residential real estate landscape. “As we step into this dynamic market, we are confident that our commitment to excellence will set a new benchmark in luxury living for the region,” officials said. The project is expected to cater to both upwardly mobile professionals and existing urban residents seeking premium living options within NCR but away from the congestion of Delhi. Greater Noida, with its expanding road network, proximity to Noida International Airport (Jewar), and improving metro connectivity, is fast becoming a preferred destination for luxury residential development.
Market analysts view the launch of Sobha Aurum as a signal of confidence in the future of Greater Noida’s luxury real estate sector. While the region has long been seen as a hub for affordable and mid-segment housing, the entry of a reputed brand like Sobha Ltd is expected to reshape buyer expectations and attract high-net-worth investors looking for quality and brand assurance. Sobha’s commitment to premium design standards, efficient project delivery, and transparent operations has earned it recognition as a trusted brand in Indian real estate. Since its inception, the company has delivered over 145 million square feet of residential and commercial developments across India, with flagship projects in Bengaluru, Pune, Gurugram, Kochi, and Chennai.
With Sobha Aurum, the developer will introduce its signature combination of architectural finesse, curated amenities, and sustainable design to the Greater Noida market. According to company insiders, the project will feature state-of-the-art club facilities, landscaped gardens, wellness spaces, and energy-efficient building design — aligned with the evolving lifestyle aspirations of India’s urban elite. The Delhi-NCR housing market, especially the luxury segment, has shown robust recovery and growth post-pandemic, driven by renewed interest in spacious homes, gated communities, and quality construction. Data from industry bodies suggest that luxury housing sales in NCR have doubled over the past 18 months, especially in micro-markets like Gurugram, Noida Extension, and now, increasingly, Greater Noida.
With the launch of Sobha Aurum, the company not only expands its national footprint but also reaffirms its interest in capturing a share of India’s booming premium residential segment — a market fuelled by growing incomes, aspirational lifestyles, and investor confidence in branded developers.
The project is expected to open for bookings soon, with construction likely to commence within this fiscal year. Industry observers anticipate high interest from both domestic buyers and overseas Indians looking to invest in the NCR’s luxury corridor.
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