TVS Emerald expands Bengaluru footprint with key land acquisition
TVS Emerald, the real estate arm of TVS Group, has strengthened its presence in Bengaluru with the acquisition of a 10-acre land parcel in Sathanur. This marks the company’s fourth land purchase in the current financial year, reinforcing its strategy of expansion in high-potential urban markets. With this addition, TVS Emerald’s land deals in this fiscal year collectively hold a revenue potential of ₹5,300 crore, underlining its aggressive growth trajectory in the residential sector.
The developer’s latest acquisition follows a series of strategic purchases aimed at deepening its foothold in key metropolitan areas. Earlier this year, the company secured two significant land parcels in Chennai—a 12-acre plot on Radial Road and a 4.8-acre site in Padur along the Old Mahabalipuram Road. Additionally, TVS Emerald acquired a four-acre property in Thanisandra, Bengaluru, as part of its ongoing expansion drive. These acquisitions align with the company’s broader vision of establishing a strong presence in high-demand micro-markets across South India.
Sriram Iyer, Director and CEO of TVS Emerald, emphasised the company’s commitment to sustained growth through strategic land acquisitions. “We have been expanding consistently across Chennai and Bengaluru. The acquisition of this land parcel—our fourth this year—further consolidates our market position and strengthens our pipeline of residential projects,” he said.
The company’s total project pipeline has now expanded to 8.2 million square feet of development, reflecting its bullish stance on urban housing demand. With a focus on residential real estate, TVS Emerald aims to cater to the growing aspirations of homebuyers while reinforcing its reputation as a trusted developer in the sector.
Bengaluru, known for its robust real estate market driven by IT and startup growth, remains a prime focus area for developers. Sathanur, where TVS Emerald has made its latest acquisition, is witnessing increased interest due to its connectivity and evolving infrastructure. The city’s sustained demand for residential properties, coupled with government-backed infrastructure projects, makes it a lucrative destination for real estate investments.
TVS Emerald’s expansion strategy is in line with broader industry trends, where leading developers are acquiring land parcels in high-growth corridors to capitalise on demand. The company’s focus on key micro-markets is expected to drive its growth in the coming years, positioning it as a formidable player in the residential real estate segment.
