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Vietnam Shines as a Rising Star in Asia’s Luxury Real Estate

Vietnam is rapidly emerging as a top destination for High-Net-Worth Individuals (HNWIs) and investors, driven by its robust GDP growth, urbanisation, and strategic positioning in the “China+1” framework. With a projected GDP growth of 6.1% in 2024, Vietnam is set to become Asia’s second-fastest-growing economy after India. This economic momentum has significantly bolstered its residential property market, where high-end apartment prices in cities like Ho Chi Minh City and Hanoi range between USD 5,400 and USD 15,000 per square metre. These rates reflect competitive pricing with considerable potential for appreciation, particularly as Vietnam continues to refine its investment-friendly environment.

Key infrastructure developments such as expanding metro systems, highways, and airports are enhancing connectivity in urban hubs like Ho Chi Minh City’s District 1 and Thu Duc City. These areas, known for their commercial significance and scenic riverside views, are increasingly popular among expatriates and HNWIs. The appeal lies in Vietnam’s ability to combine affordability with quality, setting it apart from more established markets like Singapore and Japan. According to Knight Frank, Vietnam’s affordable luxury real estate is a magnet for investors seeking both financial security and lifestyle enhancements.

Globally, wealth redistribution and evolving geopolitical dynamics are reshaping luxury real estate trends. Vietnam is competing with markets like Manila, which saw a 29.2% annual rise in prime property prices, and India, which recorded a remarkable 46% share of luxury residential sales in Q3 2024. Despite challenges in some regions, such as land shortages in Bangkok, Vietnam’s resilience and sustainable urbanisation efforts position it as a strong contender for future growth in the Asia-Pacific region.

Vietnam’s progress underscores its commitment to sustainable urban living. The integration of green spaces and transit-oriented developments fosters environmental sustainability while improving urban dwellers’ quality of life. By balancing luxury with ecological responsibility, Vietnam stands poised to redefine the future of Asia’s real estate market.

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