Sirca Paints Appoints ONEDIGITAL as Creative Agency

Sirca Paints India has appointed ONEDIGITAL as its official creative agency partner.

This decision follows a comprehensive multi-agency pitch and underscores Sirca’s commitment to enhancing its brand narrative in the competitive interior and architectural finishes market. ONEDIGITAL, renowned for its design-centric approach and expertise in the architecture and interior design sectors, will spearhead Sirca’s creative strategy across both digital and traditional platforms. The agency’s mandate encompasses integrated communication strategies for Sirca’s diverse product portfolio, including its Italian wood coatings, decorative paints, and architectural finishes.

Chirag Goel, Associate Director at Sirca Paints India, expressed confidence in the partnership, stating, “Sirca has always believed in innovation and quality, and as we scale our brand journey, we were looking for a partner who understands the nuances of design-led communication. ONEDIGITAL’s domain understanding and creative thinking make them the right choice to take our narrative forward.” Har Asis Kaur, Communication Account Director at ONEDIGITAL, added, “We are delighted to collaborate with Sirca Paints India, a brand that exemplifies elegance and craftsmanship in surface finishes. This partnership gives us the opportunity to craft a compelling and differentiated creative strategy that resonates with both professionals and consumers in the design space.”

This collaboration marks a significant step for both brands. For Sirca Paints, it represents a strategic effort to strengthen its brand presence and deepen engagement with key stakeholders, aligning with the company’s ambitious growth roadmap in India. For ONEDIGITAL, the partnership signifies an expansion of its footprint in the design and lifestyle category, leveraging its expertise to deliver impactful communication strategies. As the interior and architectural finishes market continues to evolve, this partnership positions Sirca Paints to effectively communicate its value proposition and connect with its target audience through innovative and design-led communication strategies.

Sirca Paints Appoints ONEDIGITAL as Creative Agency