IKEA To Launch Pune Store At Phoenix Marketcity Viman Nagar Leasing 37000 Sq Ft
IKEA, the global Swedish home furnishing giant, is set to strengthen its footprint in India with the opening of its sixth physical store in Pune. The multinational has leased approximately 37,000 square feet at Phoenix Marketcity in Viman Nagar, marking a significant step in its strategy to provide an omnichannel retail experience across major Indian cities. The store is expected to cater to urban customers seeking convenient access to IKEA’s signature affordable and sustainable furniture solutions.
According to officials from IKEA India, the Viman Nagar location will adopt the ‘city store’ format, offering a curated selection of home furnishing products along with lifestyle and décor items. This follows the company’s successful implementation of similar stores in Mumbai’s Worli area and Pacific Mall in West Delhi. The new outlet in Pune is aimed at complementing the IKEA e-commerce presence that has been serving the city since January 2020, providing customers a seamless experience across online and offline channels. Financial and operational details reveal that the lease has been secured for a period of 59 months, with a monthly rent pegged at Rs 38 lakh, as per registration documents sourced from CRE Matrix. Phoenix Marketcity, part of the Phoenix Mills Limited portfolio, joins the growing network of malls in Pune, Mumbai, Bengaluru, Indore, and soon Kolkata, aligning with IKEA’s expansion strategy in India.
IKEA’s retail model in India integrates sustainability and eco-friendly practices, reflecting the company’s global commitment to zero net carbon and responsible urban development. Officials highlighted that the store will feature energy-efficient lighting, sustainable materials, and layouts designed to minimise environmental impact, offering Pune residents a greener shopping alternative. The Pune store is strategically supported by the existing IKEA distribution centre in Chakan, which facilitates efficient logistics across southern and western markets. This infrastructure allows the retailer to ensure timely inventory replenishment and optimised supply chain operations, further enhancing the customer experience. Additionally, IKEA continues to maintain its northern distribution through Haryana, supporting plans for expansion into the National Capital Region.
Experts note that Pune’s proximity to Navi Mumbai has historically driven footfall from the city to IKEA’s Navi Mumbai store. By establishing a local presence, the company aims to address growing demand while reducing travel-related emissions for customers, reinforcing its commitment to sustainable urban retail solutions. An IKEA official stated, “Pune continues to be a priority market. With the city store, we are bringing a more dynamic experience for our customers and integrating online and offline services for convenience and sustainability.”
The arrival of IKEA in Viman Nagar is expected to boost local employment, stimulate footfall in the retail sector, and introduce a model for eco-conscious urban shopping. The store is anticipated to become a key destination for Pune residents seeking accessible, affordable, and environmentally responsible home furnishing solutions.
IKEA To Launch Pune Store At Phoenix Marketcity Viman Nagar Leasing 37000 Sq Ft
