A Bengaluru-based real estate group has opened what it calls India’s first fully immersive residential experience centre, signalling an industry shift towards more sensory and emotionally attuned homebuying environments. The showcase, designed for a new plotted development near Sarjapur Road, aims to help buyers understand how daily life in the community might feel rather than rely on traditional brochures or static sample units.
For more than thirty years, the developer has shaped some of the city’s most recognisable mixed-use clusters, advocating design-led and community-focused neighbourhoods. Its latest project, a 20-acre plotted estate on the city’s south-eastern edge, continues this trajectory at a time when Bengaluru’s housing market is seeing strong demand for low-density layouts, green spaces and well-connected suburban growth corridors. The project’s design broadly reflects a movement within Indian housing towards calmer, human-scaled environments. According to a senior architect involved in the masterplan, the team sought to emphasise natural light, airflow and “uninterrupted moments of quiet”, aligning with a growing consumer preference for wellness-oriented living. Roughly 60 per cent of the development is reserved for open areas, including tree-lined internal streets, gardens and recreational pockets intended to keep carbon-intensive construction footprints in check. At the centre of the estate is a 10,000-square-foot clubhouse designed as a contemporary refuge rather than a conventional amenity hub. Industry experts describe such spaces as increasingly relevant in new-generation residential projects, where community interaction, accessibility and reduced dependence on energy-intensive leisure options are playing a stronger role in planning decisions. The newly launched experience centre, titled Ekamoi Gardens, acts as a narrative walkthrough of the project’s design philosophy. Visitors move through spaces resembling different times of day, with curated landscape elements, controlled lighting and sound design used to illustrate how the surroundings might influence routines and wellbeing.
A senior marketing official with the developer said the initiative aims to replace “imagination gaps” with tangible sensory cues, particularly for buyers seeking clarity in high-value purchasing decisions. Beyond its immersive appeal, the showcase also reflects a wider trend of real estate brands responding to calls for more climate-sensitive and transparent project communication. Analysts note that as Indian cities grapple with densification, resource stress and rising expectations around environmental resilience, developments with considered open-space planning and human-centric layouts have begun to gain a competitive edge. Situated close to several technology hubs, international schools and healthcare institutions, the plotted estate is expected to attract families prioritising both connectivity and a degree of disengagement from Bengaluru’s intensifying traffic and heat challenges. Urban planners suggest that projects adopting low-impact design principles and community-scale green buffers may contribute meaningfully to more sustainable suburban growth if accompanied by long-term maintenance strategies.
As Bengaluru continues to reimagine how citizens engage with its expanding real estate landscape, initiatives such as immersive experience centres could gradually influence the broader market, encouraging developers to communicate not just built form but lived experience.
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