UP Housing Board to Offer Plots in Siddharth Vihar
TOTO’S VISION FOR INDIAN BATHROOMS
In an exclusive conversation with Homes & Buildings Magazine, YOHEI KOKUBU, Senior GM, Sales Unit Head and NAZIA TALAYILATH, National Head, Hospitality & Business Development, reveal how TOTO is revolutionising India’s bathroom culture. They share
their insights on driving water conservation, designing smart products for an evolving market, and redefining the relationship between luxury and sustainability in Indian homes.
The pandemic has shifted how people perceive hygiene and home spaces. How has India’s sanitaryware market evolved post-COVID, particularly regarding sustainability and innovation?
Yohei Kokubu: The transformation has been significant. Indian consumers have become far more conscious about hygiene and sustainability, which has redefined their preferences for bathroom fittings. People now seek products that offer more than just basic functionality; they want a luxurious experience that also prioritises water efficiency and personal hygiene. We’ve seen a surge in demand for innovations like electronic bidet seats, which seamlessly combine technology with comfort. The pandemic served as a catalyst, bringing hygiene to the forefront and making advanced, sustainable bathroom solutions a necessity rather than a luxury.
What factors are driving the demand for eco-friendly and smart bathroom solutions in India?
Nazia Talayilath: The shift is driven by a combination of factors—rising disposable incomes, rapid urbanisation, and greater exposure to international lifestyles. People are increasingly aware of their living standards and are placing a stronger emphasis on both hygiene and sustainability. A key factor has been the lifestyle changes brought about by the pandemic; spending more time at home made people realise the importance of investing in premium, eco-friendly products. As a result, smart sanitaryware solutions that enhance user experience while conserving water have seen a significant increase in demand, especially among urban consumers who now prioritise both aesthetics and functionality.
Balancing affordability with sustainability can be a challenge in India’s price-sensitive market. How does TOTO navigate this challenge?
Yohei Kokubu: Our strategy focuses on expanding our reach beyond metropolitan cities to Tier-2 and Tier-3 regions, where infrastructure is developing rapidly and consumer preferences are evolving. We are particularly focused on India’s 100 smart cities, where the demand for sustainable, technology-driven solutions is growing alongside urbanisation. By introducing cutting-edge products tailored for these markets, we ensure that eco-friendly innovation isn’t just restricted to premium segments but becomes accessible to a broader demographic.
India’s rising water consumption and depleting groundwater reserves are pressing concerns. How does TOTO contribute to water conservation through its products?
Yohei Kokubu: Sustainability has always been central to our mission. Our efforts are focused on developing technologies that dramatically reduce water usage without compromising hygiene or functionality. For instance, our toilets, which once used nearly 20 litres per flush, now operate at just 3.8 litres—a significant leap toward water conservation. Our manufacturing plant in Halol reflects this commitment as well; it follows eco-friendly practices, focusing on minimising waste, recycling resources, and reducing emissions. Through these efforts, we’re not just improving lifestyles but also supporting India’s broader environmental goals.
What are some of TOTO’s signature innovations that address water-saving concerns without compromising luxury?
Nazia Talayilath: One of our proudest innovations is the Tornado Flush system, which offers powerful cleaning with minimal water usage. In addition to this, our Rimless Design and Cefiontect Glazing make cleaning more efficient, reducing the need for frequent flushing or excessive water use. Another breakthrough is our EWater+ Technology, which uses electrolysed water to sanitise surfaces, effectively eliminating the need for harsh chemical cleaners while enhancing overall hygiene. These technologies are designed to conserve water and elevate the user experience through seamless integration with elegant, modern designs.
How does TOTO incorporate sustainability into its manufacturing processes?
Yohei Kokubu: Our commitment to sustainability extends beyond product innovation. At our Halol facility, we have implemented best-in-class practices to minimise our environmental footprint. The plant holds ISO 14001 certification for environmental management, and we’ve optimised manufacturing processes that reduce waste and promote recycling. For us, sustainability isn’t a feature—it’s a responsibility embedded in every aspect of our business, from production to product delivery.
As technology continues to redefine living spaces, what innovations can Indian consumers expect from TOTO in the near future?
Nazia Talayilath: The Indian market is already embracing technologies such as touchless faucets, automated flushing systems, and electronic bidets. Moving forward, we’re focusing on integrating more advanced features like EWater+ for self-cleaning seat covers and Actilight technology, which breaks down organic waste and reduces odour. These innovations are aligned with global trends and bring TOTO’s signature blend of luxury, hygiene, and sustainability to Indian homes.
How is TOTO addressing the increasing demand for touchless systems in commercial and residential spaces?
Yohei Kokubu: The demand for touchless technology has surged since the pandemic, particularly in commercial spaces like airports, hotels, and corporate offices, where hygiene is a top priority. In residential spaces, premium homeowners are beginning to appreciate the convenience and sophistication that touchless faucets and automated toilets offer. The trend is catching on, and we believe that in the coming years, these technologies will become mainstream features in modern Indian homes.
How does TOTO educate consumers about the importance of sustainable bathroom practices?
Yohei Kokubu: Education is central to our strategy. We use a combination of offline and online channels to engage with consumers and spread awareness about sustainable living. Events, architect meets, and focused group discussions help us showcase our innovative products, while our digital presence on platforms like Instagram and LinkedIn ensures we reach a broader audience. We also prioritise training for our retail partners, ensuring that showroom staff can effectively communicate the benefits of sustainable products to consumers.
Are you seeing a shift towards premium sanitaryware in Tier-2 and Tier-3 cities?
Nazia Talayilath: There’s definitely a growing awareness in these cities, particularly regarding smart toilets and water-efficient designs. Consumers are beginning to understand the long-term value of investing in premium sanitaryware, not just for luxury but also for sustainability. This trend has encouraged us to expand our Channel Partner Network across emerging markets, ensuring our products are more accessible in regions experiencing rapid growth.
What challenges do you foresee in achieving widespread adoption of sustainable bathroom solutions across India?
Yohei Kokubu: The primary challenges are consumer price sensitivity and a general lack of awareness, particularly in rural and semi-urban markets. However, as infrastructure improves and awareness campaigns gain traction, we are optimistic that sustainable solutions will become more widely adopted. We are committed to overcoming these hurdles through continued innovation, education, and partnerships with real estate developers.
What is TOTO’s long-term vision for addressing India’s water conservation and sustainability challenges?
Nazia Talayilath: Our vision is rooted in three pillars: innovation, responsible manufacturing, and expanding eco-friendly product offerings. We aim to scale our presence across India’s emerging markets while adhering to global standards for water conservation. Every product we develop reflects our commitment to providing sustainable solutions without compromising on comfort or luxury.
TOTO’S VISION FOR INDIAN BATHROOMS
SOMANY CERAMICS BATHWARE FOR A SUSTAINABLE TOMORROW
In an era where sustainability and innovation are at the heart of every industry’s
evolution, the sanitaryware sector is undergoing a transformation like never before.
With a growing emphasis on water conservation, smart technology, and design
efficiency, the expectations from modern bathrooms are being redefined. In an
exclusive interview with Homes & Buildings Magazine, MR. SHRIVATSA SOMANY,
Head of Bathware at Somany Ceramics, shares his insights on how the industry is
embracing change, the future of smart bathrooms, and the company’s commitment
to innovation, sustainability, and consumer-centric design.
The Evolution of India’s Sanitaryware Industry
The post-pandemic world has placed a renewed focus on hygiene, sustainability, and intelligent solutions in bathroom spaces. Consumers today demand more than just aesthetically pleasing sanitaryware—they seek functionality, convenience, and eco-conscious designs that contribute to water conservation. The shift toward touch-free technology, antibacterial coatings, and water-efficient flushing systems is not merely a trend but a necessity. Somany Ceramics has been at the forefront of this transformation, integrating advanced sensor-based faucets, self-cleaning surfaces, and intuitive flushing systems that ensure both hygiene and environmental responsibility.
The drive toward sustainable and smart bathroom solutions is influenced by multiple factors. Increasing awareness of water scarcity and government-led initiatives promoting green living have significantly altered consumer preferences. The rise of smart home automation has also played a crucial role, with homeowners seeking intelligent bathroom solutions that seamlessly integrate into their tech-enabled living spaces. The demand for innovative, space-saving designs and water-efficient sanitaryware has never been higher. Consumers no longer view sustainability as an optional feature but as an essential component of modern living.
Balancing affordability with cutting-edge sustainable technology in a cost-conscious market like India is a challenge, but at Somany Ceramics, the approach has always been rooted in innovation. By investing in research and development, the company has successfully introduced solutions such as Oxi-stream aerators, dual-flush systems, and Intellisense flushing, all designed to optimise water usage without escalating costs. Additionally, sustainable manufacturing practices, such as recycling raw materials and adopting energy-efficient production processes, help maintain affordability without compromising on quality or environmental responsibility.
Sustainability Beyond the Product
While water conservation is a key priority, sustainability extends far beyond the products themselves. At Somany Ceramics, environmental responsibility is deeply embedded into every stage of the manufacturing process. The company actively employs eco-conscious practices, including material recycling, energy-efficient production techniques, and stringent waste minimisation protocols. Efficient resource utilisation at every stage ensures that sustainability is not just a marketing message but a fundamental ethos driving operations.
Innovating for Water Conservation
With depleting groundwater levels and rising water consumption, the role of sanitaryware brands in water conservation has become increasingly significant. The industry must take proactive steps in designing products that minimise water wastage while maintaining performance and efficiency. At Somany Ceramics, this principle is deeply ingrained in product innovation. The company has introduced several breakthrough solutions that redefine water efficiency without compromising the user experience.
Somany’s dual-flush systems regulate water flow based on usage, while the sensor-based Intellisense flushing system ensures that water is only used when necessary, eliminating wastage. The Quiet Swirl flushing technology combines powerful cleaning with water efficiency, reducing the need for multiple flushes. Elysees tankless wall-hung toilets are another game-changer, designed to function effectively even under low water pressure conditions. These sleek, space-saving designs optimise flushing efficiency while reducing water consumption, all without requiring complex wall modifications.
Beyond individual product innovations, the company is also focused on seamlessly integrating sustainability into design aesthetics. The Thin Essence wall-hung toilets, with ultra-thin rims, are a testament to this balance—merging minimalist design with enhanced hygiene and reduced water usage. Concealed cisterns and wall-hung WCs optimise space while promoting efficient water management, proving that sustainability and luxury can coexist effortlessly in modern bathrooms.
Aligning with global green building standards is another critical aspect of Somany’s sustainability strategy. The company is committed to meeting the requirements of certifications such as LEED and IGBC, reinforcing its position as a leader in sustainable construction solutions. Compliance with ISO 14001:2015 underscores its efforts to reduce environmental impact, while GRIHA certification further validates its commitment to eco-friendly building practices. Every product is meticulously designed to meet the highest standards of safety, quality, and environmental responsibility, ensuring that customers make a conscious, responsible choice when they choose Somany.
While formal partnerships may vary, the company is always keen to collaborate with organisations and initiatives that promote water conservation and sustainable practices. As a responsible brand, Somany Ceramics remains aligned with both national and global sustainability goals, ensuring that its impact extends beyond just product innovation.
The Future of Smart Bathrooms in India
The Indian bathroom industry is undergoing a technological renaissance, with smart innovations shaping the future of modern living. Automation, touch-free controls, and AI-driven functionalities are no longer luxuries but integral components of contemporary bathroom spaces. The SmartSense range from Somany’s French Collection exemplifies this evolution, featuring advanced smart toilets with auto-sensing technology, heated seats, UV sterilisation, and touch-free flushing. These innovations are setting new benchmarks in convenience, hygiene, and water efficiency.
Sensor-based taps and touch-free systems are increasingly becoming the preferred choice across both residential and commercial spaces. In homes, they offer a seamless, hygienic experience that enhances everyday routines while complementing the aesthetics of modern interiors. In commercial environments, durability and reliability take precedence, ensuring that these technologies can withstand high-traffic usage without compromising performance.
Developing energy-efficient smart products that also align with water conservation goals presents its own set of challenges. The need to integrate advanced features without making them prohibitively expensive, ensuring compatibility with India’s diverse water pressure conditions, and creating reliable yet energy-efficient solutions requires intensive research and development. Somany Ceramics remains committed to overcoming these challenges through cutting-edge innovation, localised product design, and a deep understanding of evolving consumer needs.
Shaping Consumer Awareness and Policy Collaboration
Consumer awareness about water conservation is growing steadily, even in Tier 2 and Tier 3 cities. Increasing disposable incomes, greater exposure to sustainability-driven initiatives, and government-led awareness campaigns have all contributed to a shift in mindset. Somany Ceramics has been proactive in educating customers through digital campaigns, interactive in-store experiences, and industry collaborations. By showcasing the long-term cost savings and environmental impact of water-efficient sanitaryware, the company has successfully positioned sustainable solutions as both aspirational and practical.
Policy frameworks like Jal Shakti Abhiyan play a crucial role in influencing product development strategies. The push for water conservation at a national level encourages brands like Somany to accelerate innovation in areas such as water-efficient flushing mechanisms, aerators, and sensor-based technologies. Stricter regulations on water consumption would undoubtedly drive industry-wide progress, ensuring that sustainability becomes a non-negotiable standard rather than an option.
Collaboration between sanitaryware brands, policymakers, and urban planners presents a unique opportunity to enhance water conservation on a much larger scale. Policy-driven product innovations, integration of smart water management systems into urban planning, and large-scale public-private partnerships can create a lasting impact. By working collectively, the industry can ensure that future infrastructure projects prioritise water efficiency, contributing to a more sustainable future.
Looking Ahead: Challenges and Opportunities
Despite the undeniable momentum behind sustainable bathroom solutions, challenges remain. Price sensitivity, infrastructure limitations in older buildings, and resistance to change among consumers and developers can slow adoption rates. However, the growing awareness of sustainability and the increasing demand for premium, eco-friendly solutions indicate that these challenges will gradually diminish.
The future of the sanitaryware industry will be shaped by revolutionary technologies such as AI-powered leak detection, ultra-thin ceramic profiles, and antimicrobial coatings that enhance hygiene. Smart personalisation, self-cleaning surfaces, and greywater recycling systems will further redefine bathroom design and efficiency.
Somany Ceramics envisions a future where sustainability and technology work in harmony to create intelligent, efficient, and aesthetically refined bathroom spaces. By continuously pushing the boundaries of innovation, the company is paving the way for a new era of water-conscious, smart living in India.
SOMANY CERAMICS BATHWARE FOR A SUSTAINABLE TOMORROW
THE SILENT CRISIS
If oil shaped the 20th century, then water will define the 21st. The global conversation on water scarcity is growing louder, yet in India, a silent crisis is unfolding within our homes, hidden behind the sleek tiles and gleaming fixtures of modern bathrooms.
BY RONITA D SOUZA
For centuries, India had a deeply ingrained culture of water conservation. Bathing in rivers and lakes was a communal, ritualistic practice that used only as much water as necessary. Even in homes, bucket baths were the norm, using a fraction of the water that modern showers consume today. Indian sanitation systems, too, were built on principles of efficiency—squat toilets required minimal water, and many traditional methods functioned without plumbing altogether. Water was a resource to be revered, not wasted.
But in the span of a few decades, this balance has been lost. The explosion of urbanisation, economic growth, and aspirational living has transformed the way India interacts with water—especially within the confines of the modern bathroom. The shift from bucket baths to high-pressure showers, from squat toilets to Western commodes, and from compact wash areas to sprawling luxury bathrooms has created an unprecedented surge in domestic water consumption. What was once a necessity has now become an unchecked indulgence.
Per capita water wastage in India is rising at an alarming rate, and the modern bathroom is at the heart of the problem. A bucket bath, which traditionally required around 15–20 litres of water, has been replaced by 10-minute showers that can consume 150 litres or more. Western-style flush toilets, once considered a symbol of progress, now contribute to a staggering volume of wastewater—each full flush expelling 6–12 litres of clean water into the drainage system. In premium real estate developments, bathtubs that hold up to 300 litres are increasingly common, even in cities where water scarcity is a growing concern.
Despite technological advancements in sanitaryware—low-flow toilets, aerated taps, and sensor-based fixtures—India’s water consumption continues to soar. Ironically, as bathrooms become “smarter,” water wastage is only becoming worse. The convenience of automated water flow and the indulgence of spa-like bathing experiences have led to longer, more frequent, and more excessive water usage. Instead of conserving, technology has made overuse effortless.
The impact of this unchecked consumption is no longer hypothetical. According to a 2021 NITI Aayog report, 21 Indian cities, including major metros like Delhi, Bengaluru, and Hyderabad, will run out of groundwater by 2030. The data paints a grim picture—urban India is using water faster than it can be replenished, and domestic consumption is one of the primary drivers of depletion. Bathrooms alone account for over 60% of household water usage, making them the most significant source of wastage in urban homes.
Yet, even as India stares at an impending water crisis, the trend of extravagant bathroom spaces continues to grow. The real estate market is aggressively pushing luxury fittings, rain showers, multi-jet bathing systems, and expansive washrooms as aspirational lifestyle choices. Developers, eager to cater to high-end buyers, are constructing homes with larger bathrooms, multiple toilets, and imported fittings that demand excessive water usage—all while groundwater levels dip alarmingly low and water cuts become more frequent in metropolitan areas.
A paradox is emerging: the very cities that are running out of water are also witnessing a boom in water-intensive luxury developments. In Mumbai, for example, where water rationing is becoming a harsh reality, high-rise residential towers continue to offer penthouses with private pools and multi-bathroom apartments with spa-style interiors. The contrast is stark—while some residents struggle with restricted water supply, others indulge in water-consuming lifestyle trends that further strain the system.
This disconnect is not limited to residential spaces. Commercial real estate has also contributed to the crisis. Premium office complexes and IT parks are designed with high-pressure plumbing systems, excessive restroom facilities, and decorative water features that consume thousands of litres daily. The corporate obsession with luxury extends beyond the workspace, with hotels, malls, and entertainment hubs adopting extravagant bathroom designs that prioritise aesthetics over efficiency.
The result? A growing class divide in water accessibility. While high-income urban dwellers enjoy unlimited access to water-intensive conveniences, lower-income communities are already grappling with shortages. Municipal water supply is increasingly strained, forcing many households to rely on costly private tankers. The burden of water scarcity is disproportionately falling on those who can least afford it, while affluent city-dwellers remain largely insulated from the crisis—at least for now.
As India continues to urbanise at an unprecedented rate, the unchecked rise of water-guzzling bathrooms is becoming an invisible yet pressing threat. The country’s obsession with modern sanitation and luxurious bathing experiences is eroding its once-deep-rooted culture of water conservation. What was once a resource used with reverence has now become a silent casualty of progress.
The question is no longer whether India will face a water crisis—it already is. The real question is: how much longer can we afford to ignore the problem?
THE SILENT CRISIS
RETHINKING URBAN GROWTH SANJAY PURI ON THE FUTURE OF INDIAN CITIES
RETHINKING URBAN GROWTH SANJAY PURI ON THE FUTURE OF INDIAN CITIES
As Indian cities grapple with rapid urbanisation, unplanned expansion, and mounting
environmental challenges, the need for sustainable architecture has never been more pressing In an exclusive conversation with Vision 2030, SANJAY PURI, Principal Architect
at Sanjay Puri Architects, offers a candid critique of Mumbai’s flawed redevelopment model, the perils of glass-dominated high-rises, and the urgent need for climate responsive urban
planning.
Sustainability in architecture has gained significant momentum in recent years. How do you see the industry evolving by 2030?
A: Five years ago, sustainability was barely discussed in real estate. Climate change was a distant thought, and architects focused on maximising commercial feasibility rather than minimising environmental impact. However, over the past two years, the conversation has changed. A growing segment of developers and clients is recognising the long-term benefits of sustainability. Though only about 5% of the industry is seriously committed at present, I anticipate that over 50% will adopt sustainable practices in the coming years. The real challenge lies in reducing the carbon footprint at every stage of construction—from material selection and energy-efficient design to labour-intensive processes. There is an increasing awareness that climate-responsive design is no longer a choice but a necessity.
Many argue that sustainability is still seen as a niche concept in Indian real estate. How can it be made more accessible for mass housing projects?
A: The only way to make sustainability mainstream is through strong regulatory policies. Right now, sustainable design is still optional, and a select few developers and architects have adopted it. This needs to change. For instance, rainwater harvesting was not a mandatory requirement in Mumbai until recently. Imagine if similar government policies mandated solar energy usage in at least 30% of residential buildings or if developers were required to use 20% recycled materials in every project. If these measures were enforced, mass housing projects would be naturally aligned with sustainability goals. Without policy-driven intervention, progress will be slow. Developers will continue prioritising cost-cutting over eco-friendly practices, and sustainable solutions will remain limited to high-end luxury projects.
There is a perception that sustainability and luxury are contradictory. Do you believe the two can co-exist?
A: The notion that luxury and sustainability are inherently contradictory is a widespread misconception. In reality, some of the most exclusive and high-end residences seamlessly integrate eco-conscious design principles, demonstrating that opulence and environmental responsibility can coexist. True luxury is not just about grandeur and excess; it is about creating spaces that offer comfort, longevity, and a harmonious relationship with the surrounding environment. A well-designed home that minimises its ecological footprint while maximising efficiency and aesthetic appeal is, in fact, the pinnacle of modern luxury.
One of the finest examples of this approach is a 36,000-square-foot residence designed in Rajasthan, where summer temperatures can soar beyond 42°C. In conventional thinking, a house of this scale and in such an extreme climate would necessitate high-powered air conditioning systems to maintain a comfortable indoor environment. Instead of relying on artificial cooling, the design prioritised passive climate control strategies that significantly reduced energy consumption while enhancing the home’s overall ambience.
The architectural layout features a courtyard-based design, ensuring that natural air circulation keeps the interiors ventilated and cool throughout the day. Lime-coated roofs reflect heat instead of absorbing it, further lowering the temperature inside the home. Utilising locally sourced materials not only enhances insulation but also minimises the environmental impact associated with transportation and manufacturing, reinforcing sustainability principles without compromising aesthetic refinement. The outcome is a home that remains naturally cool even in the height of summer, eliminating the need for air conditioning and significantly reducing energy consumption.
Indian cities are witnessing unprecedented vertical expansion. How can sustainable principles be incorporated into high-rise architecture?
A: Sustainable high-rise architecture is entirely achievable, but it demands a fundamental shift in approach. One of the most significant missteps in modern Indian urban development is the uncritical adoption of Western architectural trends without accounting for the realities of India’s climate. Many contemporary high-rises, particularly in cities like Mumbai and Bangalore, are designed with expansive glass façades that may look aesthetically striking but are functionally inadequate for tropical conditions.
Buildings with full-glass exteriors absorb and trap excessive heat, creating an indoor environment that is unbearably warm and necessitating continuous air conditioning. This, in turn, leads to significantly higher energy consumption, as occupants are forced to rely on artificial cooling systems throughout the day. Moreover, glass façades often result in glare, making natural daylight a discomfort rather than an asset. Tenants end up keeping blinds drawn, negating the very purpose of having large windows in the first place.
A more effective and sustainable approach to high-rise architecture involves designing buildings that work with, rather than against, their climate. A 21-storey residential project in Udaipur serves as a case study for this philosophy. Instead of an all-glass structure, the design prioritised passive cooling techniques that significantly reduce the need for artificial climate control. The building features large balconies that provide shade and prevent direct sunlight from overheating interior spaces. The strategic orientation of the structure minimises solar exposure during peak hours, ensuring that the building remains naturally cooler. Additionally, cross-ventilation techniques have been integrated into the design, allowing for consistent airflow that eliminates the necessity for excessive cooling.
Even during the peak of summer, these apartments maintain a comfortable indoor temperature without excessive reliance on air conditioning. This project proves that sustainable high-rises are possible and can be implemented on a large scale through intelligent planning. The key lies in moving beyond superficial aesthetics and focusing on practical design solutions that enhance efficiency while maintaining comfort. By prioritising shading, airflow, and climate-responsive design elements, high-rises can be both sustainable and liveable, setting a new benchmark for urban architecture in India.
Traditional Indian homes were naturally climate-responsive. Can we incorporate these principles into contemporary urban design?
A: India’s traditional architecture was inherently sustainable, designed to work in harmony with the climate rather than against it. Homes were built with thick mud walls providing natural insulation, shaded courtyards facilitating passive cooling, and ventilated roofs allowing heat to escape efficiently. These elements ensured interiors remained comfortable despite extreme weather conditions without artificial cooling systems. Unfortunately, the rapid urbanisation of modern India has primarily abandoned these climate-responsive techniques in favour of construction methods driven by speed and cost efficiency. As a result, contemporary urban buildings often prioritise aesthetic trends over environmental adaptability, leading to increased energy consumption and inefficient temperature regulation.
However, advancements in materials and technology now offer an opportunity to reintroduce traditional design principles into modern architecture. Sustainable materials such as Indowood, which is derived from rice husk, provide an eco-friendly alternative to conventional wood, reducing dependency on deforestation while maintaining durability. Foam concrete is another innovative solution—it is lightweight, requires minimal water during production, and offers excellent insulation properties, making it an ideal substitute for traditional concrete in energy-efficient buildings. Similarly, aerated clay blocks outperform standard bricks in terms of thermal efficiency, reducing heat absorption and thereby lowering cooling requirements. The key lies in striking a balance—embracing the wisdom of traditional design while leveraging the advantages of modern innovation to create more sustainable and comfortable living environments.
Mumbai’s real estate landscape has changed dramatically over the years. Has the city’s growth been planned in the right direction?
A: Mumbai’s rapid transformation into a high-density urban hub has not been accompanied by the necessary planning and infrastructure improvements. The city’s real estate expansion has primarily been driven by commercial and residential demand rather than a well-structured urban development strategy. This lack of foresight has resulted in severe infrastructural strain, as new high-rises and commercial complexes emerge without corresponding enhancements to transport, drainage, and civic amenities.
A prime example of this flawed approach is Bandra-Kurla Complex (BKC), which has become one of Mumbai’s most prominent commercial districts. Despite its status as a modern business hub, the area is plagued by inefficient urban design. Most office buildings here feature extensive glass façades, an architectural choice completely unsuitable for Mumbai’s tropical climate. These structures absorb and retain excessive heat, making indoor environments heavily reliant on air conditioning, which, in turn, drives up energy consumption. While the district presents a sleek, modern skyline, it lacks thoughtful planning that prioritises sustainability, pedestrian accessibility, and green spaces.
Beyond the issue of inefficient building design, Mumbai’s redevelopment model itself is deeply flawed. The city’s approach focuses on demolishing and rebuilding individual buildings rather than addressing entire neighbourhoods or districts in a holistic manner. This fragmented method means that while structures are replaced with taller and more modern ones, the surrounding infrastructure remains largely unchanged. Roads remain narrow and congested, drainage systems are outdated and incapable of handling increasing volumes of wastewater, and transport networks fail to keep pace with the swelling population density. As a result, rather than improving liveability, redevelopment often exacerbates existing urban challenges, leading to severe congestion, overburdened public utilities, and a deteriorating quality of life for residents.
A more structured approach, such as the one implemented in Gurgaon, could provide a solution. In Gurgaon, group housing projects are only approved if they span a minimum of 10 acres, ensuring that large-scale developments incorporate essential infrastructure such as green spaces, parking facilities, and efficient stormwater management. This model allows for better-planned urban growth where buildings, roads, and public amenities develop in tandem.
What policy interventions are necessary to improve urban planning in Mumbai and other Indian cities?
A: The biggest issue in Indian urban planning is the lack of cohesive redevelopment policies. Unlike cities such as Singapore, Tokyo, or even Gurgaon, where large-scale planning is implemented, Mumbai’s redevelopment happens in isolated fragments. A policy-driven solution would require that infrastructure improvements be made in parallel whenever a cluster of old buildings is redeveloped. This means expanding roads, integrating sustainable drainage solutions, and ensuring green and open spaces are incorporated into the plan. Without such interventions, redevelopment will continue to overpopulate already strained neighbourhoods without improving quality of life.
The taxation structure also needs reform. Mumbai’s real estate sector faces over 46 premiums before construction approvals are granted. This drives up costs, making housing unaffordable for many. Compared to other cities, where approval processes are more streamlined, Mumbai’s excessive bureaucracy slows development while discouraging sustainable practices.
Another crucial policy shift should focus on mandatory sustainability measures. If the government requires that a certain percentage of all buildings integrate solar energy, rainwater harvesting, and recycled materials, developers will have no choice but to comply. Sustainability should not be left to individual discretion—it must be a regulated requirement.
Looking ahead to the next decade, where do you see Indian cities heading in terms of urban sustainability?
A: If Indian cities continue their current trajectory, they will face severe environmental and infrastructural challenges. Rising urban heat levels, increasing air pollution, and depleting water resources will make it difficult for cities to remain habitable unless sustainability is integrated into development plans. By 2030, urban heat islands will become a significant issue, particularly in metros like Delhi, Mumbai, and Bangalore, where concrete-dense structures absorb and retain excessive heat. Water shortages will worsen, especially in cities that have overexploited groundwater reserves without implementing rainwater harvesting measures. Waste management will also become a critical crisis, with landfills reaching capacity and inadequate recycling infrastructure.
The only way forward is to enforce sustainability through legal mandates. Developers should be required by law to integrate renewable energy, and water conservation should be a standard part of construction approvals. If these measures are not made compulsory, cities will continue to expand without accounting for the rapidly depleting resources. Cities like Ahmedabad and Indore have already started taking progressive steps to manage waste and conserve water, proving that sustainable urban development is possible. However, unless these initiatives are adopted nationwide, we risk creating unsustainable and uninhabitable urban environments.
THE WAR IS NEARING ITS END BUT WHO WON THE INVESTMENT BATTLE? GOLD OR REAL ESTATE?
By the time missiles went flying over Ukraine on February 24, 2022, the global markets were already bracing for impact. Geopolitical uncertainty, already simmering due to US-China friction and Middle East tensions, was now on the boil. Inflation was on the rise, and interest rates had begun their volatile journey across continents.
For Indian investors, the question was sharp and deeply psychological:
“Where do I park my money now?”
Two familiar warriors emerged on the frontline – Gold and Mumbai Real Estate.
Three years later, with the world cautiously inching towards peace, it’s time to ask:
Which investment actually won the war?
The Financial Theatre of War: Asset Classes in Times of Conflict
History teaches us that during wars, fiat currencies get devalued, banks become riskier, and speculative assets like crypto crumble. What’s left standing? Hard assets – the kind you can hold, live in, or barter with.
Gold and real estate are both rooted in this principle, but they offer different flavours of security.
Let’s analyse their performance since Day Zero of the Ukraine war.
Charting the Battle: A 3-Year Comparison
Gold vs Real Estate Chart
Gold – The Glittering Hedge
-
Price on 24 Feb 2022: ₹5,043 per gram
-
Price on 24 March 2025: ₹7,940 per gram
-
Absolute Growth: ₹2,897
-
% Gain: 57.4%
In three years, gold gave Indian investors a solid return. Its appeal lay in liquidity, global value, and emotional comfort. Geopolitical stress, inflation fears, and demand from central banks all pushed gold to historic highs.
A ₹10 lakh investment would now be worth approximately ₹15.74 lakhs.
Mumbai Real Estate – The Comeback Titan
-
Average Price (MMR) Feb 2022: ₹13,500/sq.ft
-
Average Price Mar 2025: ₹19,500/sq.ft
-
Absolute Growth: ₹6,000/sq.ft
-
% Gain: 44.4%
Despite rising interest rates, Mumbai’s property market boomed due to:
-
Post-pandemic demand for asset ownership
-
Government-backed infrastructure blitz (Metro lines, Coastal Road, MTHL)
-
NRI and HNI inflows into premium housing
-
Revival of office and retail space post-COVID
A ₹1 crore apartment in 2022 would today be valued at ₹1.44 crores, with rental income adding another 2-3% annually.
That’s an edge gold doesn’t offer.
Gold vs Real Estate: Head-to-Head Analysis
The Psychology of Indian Investing
Indian investors are culturally wired to trust both gold and real estate.
But the difference lies in what stage of life you’re in:
-
Gold is safe, liquid, and ideal during high inflation.
-
Real Estate is stable, generational, and gains more post-war due to economic rebuilding and infrastructure spending.
Looking Ahead: Post-War Economic Tailwinds
Wars end. And when they do, governments spend heavily on rebuilding.
This creates demand for:
-
Labour housing
-
Commercial hubs
-
Transport-linked suburbs
-
Luxury redevelopments in core cities
Real estate becomes more than a safety asset – it becomes a growth asset.
The Final Word: Who Won?
-
Gold won in pure numbers – delivering a ~57% return over 3 years.
-
Mumbai Real Estate won in utility, stability, income, and the promise of stronger post-war returns.
But if you had invested in both?
Congratulations.
You didn’t just hedge your risks —
You built your wealth.
THE WAR IS NEARING ITS END BUT WHO WON THE INVESTMENT BATTLE? GOLD OR REAL ESTATE?
SMART, GREEN, BOLD AVNI SANGHAVI ON REAL ESTATE’S NEXT CHAPTER
The real estate industry has long been a space where legacy meets evolution. While tradition has shaped the foundation, the future belongs to those who can adapt, innovate, and redefine how we live. In this dynamic landscape, AVNI SANGHAVI, Director at Veena Developers, is making a mark by blending technology, sustainability, and customer-centric design into her company’s philosophy.
IN this exclusive conversation, she shares her journey into the real estate business, the evolving aspirations of Indian homebuyers, and how the next generation of entrepreneurs can navigate an industry deeply rooted in convention. From smart homes to sustainable construction, she sheds light on how Veena Developers is shaping the future of housing while staying true to its core values.
Coming from a family with a deep-rooted real estate legacy, what was it like stepping into this world, and what key lessons from the previous generation guide your leadership today?
Growing up in a family where real estate was a constant topic of conversation, stepping into the industry felt like a natural progression. My father has been in this business for over four decades, and my brother has spent more than twenty years shaping its growth. Discussions about projects, strategies, and challenges were part of every meal, so real estate never felt unfamiliar—it was in my blood. One of the biggest lessons I’ve inherited from my father is the absolute commitment to fulfilling promises. In our business, trust is everything—whether it’s with customers, vendors, or employees. If we commit to something, we deliver, even if it comes at a cost. This principle has become the foundation of my leadership. My father always says, “If you deliver on time, you don’t need marketing—your work speaks for itself.” While branding and marketing are essential in today’s world, the credibility built through timely delivery and consistent quality remains irreplaceable. Another guiding principle is patience. There are no shortcuts in real estate. My father and mother always remind me that even if progress feels slow, small, consistent steps lead to sustainable success. This long-term perspective is what ensures that a business not only grows but also endures.
The real estate industry is evolving rapidly. What key innovations is Veena Developers bringing to the table?
Innovation today is no longer an option—it’s a necessity. Traditional construction methods are evolving, and technology is redefining how we build and design living spaces. At Veena Developers, we’ve adopted aluminium shuttering technology, which enhances the efficiency, safety, and quality of our construction while significantly reducing timelines. Beyond construction, AI and smart home technology are shaping the next generation of housing. Our Veena Smart Homes integrate Alexa-enabled features, allowing residents to control lighting, air-conditioning, and fixtures with simple voice commands. This isn’t just about luxury—it’s about convenience, security, and enhancing the way people interact with their homes. Even behind the scenes, we leverage business intelligence tools to streamline project management and enhance customer experiences.
The real estate industry is evolving rapidly. What key innovations is Veena Developers bringing to the table?
Innovation today is no longer an option—it’s a necessity. Traditional construction methods are evolving, and technology is redefining how we build and design living spaces. At Veena Developers, we’ve adopted aluminium shuttering technology, which enhances the efficiency, safety, and quality of our construction while significantly reducing timelines. Beyond construction, AI and smart home technology are shaping the next generation of housing. Our Veena Smart Homes integrate Alexa-enabled features, allowing residents to control lighting, air-conditioning, and fixtures with simple voice commands. This isn’t just about luxury—it’s about convenience, security, and enhancing the way people interact with their homes. Even behind the scenes, we leverage business intelligence tools to streamline project management and enhance customer experiences. These innovations may not always be visible, but they make a significant difference in efficiency and service delivery.
The way people perceive homes has changed. How is the industry adapting to new lifestyle trends, especially with work-from-home and AI-driven infrastructure?
The pandemic completely reshaped the way people think about their homes. The era of tiny, confined spaces is over. People now want homes that allow them to work, relax, and grow—not just sleep. Layouts need to be functional, maximising space while maintaining an open, breathable environment. One of the biggest trends we’ve embraced is integrating workspaces within residential projects. Instead of just offering homes, we are designing environments where residents can step out of their apartments and work in a professional yet comfortable setting—a home away from home. Additionally, AI is revolutionising real estate, not just in customer interactions but also in design and management. By leveraging AI, we optimise layouts, improve security, and enhance the home automation experience, ensuring that the homes of the future are intuitive, efficient, and smart.
Millennials and Gen Z are redefining homeownership. How do their aspirations differ from previous generations?
Gen Z values flexibility over permanence. They aren’t in a rush to own a home—instead, they prioritise freedom, experiences, and financial agility. Many of them prefer smaller rented spaces that allow them to focus on travel, socialising, and career growth without the financial burden of ownership. Millennials, on the other hand, have a stronger inclination towards homeownership. They see real estate as a long-term investment, a space for stability and personal growth. This generational divide has significantly influenced the rise of rental and co-living models, prompting real estate developers to rethink traditional housing formats. We need affordable innovations that seamlessly integrate into the urban fabric. We are bridging this gap by combining smartly designed spaces with technology and community-driven amenities, creating homes that resonate with both generations.
Sustainability is a growing conversation in real estate. How does Veena Developers integrate green solutions into its projects?
Sustainability is no longer a choice—it’s a necessity. While we have begun incorporating eco-friendly initiatives, the real challenge is making them affordable. Green solutions often increase costs, and as a developer, I wouldn’t want my customers to bear that financial burden. The key is finding cost-effective, scalable green solutions. High-density cities like Mumbai need innovative sustainability models—from energy-efficient buildings to water conservation and eco-friendly materials. The industry is evolving, but we need solutions that are practical and accessible.
Are Indian homebuyers willing to pay a premium for sustainable housing, or is cost still the dominant factor?
The market is divided. In the luxury segment, only about 5% of decisions are price-driven—buyers are more open to sustainable features. But in the affordable luxury segment, cost remains a dominant factor. Buyers prioritise value over high-end sustainability concepts. The key is incremental progress. Even moving from 0% to 30% sustainability in a project can create a massive impact. Sustainability doesn’t have to be all or nothing—it can be a journey of small, meaningful steps.
As a woman in a male-dominated industry, what challenges and opportunities have you encountered?
Real estate is demanding—it requires grit, resilience, and a willingness to take risks. Women may not have been traditionally visible in this industry, but that is changing. The key is to show up, take charge, and prove your worth through performance. The challenges are real, but so are the opportunities. Women bring a unique perspective, a sense of responsibility, and authenticity to decision-making. While we still have a long way to go in terms of representation, the industry is evolving, and more women are stepping into leadership roles.
What advice would you give young entrepreneurs looking to enter real estate?
Start early. Learn from the ground up. Read, research, and immerse yourself in the industry. Real estate is not for the faint-hearted—it’s challenging, unpredictable, and demanding. But if you’re willing to put in the effort, the opportunities are limitless. Fail fast, learn quickly, and stay resilient. This industry rewards those who persevere, innovate, and build relationships on trust. The future of real estate isn’t just about buildings—it’s about creating spaces that redefine the way people live.
SMART, GREEN, BOLD AVNI SANGHAVI ON REAL ESTATE’S NEXT CHAPTER
SMART. SUSTAINABLE. SENSATIONAL SHAPING THE FUTURE OF INDIAN BATHROOMS
Interview with PANKAJ SHARMA, President – Bath and Kitchen Business, Prism Johnson, India
Revolutionising Indian Bathrooms with Water Efficiency
In a rapidly evolving landscape, the Indian sanitaryware industry is witnessing a paradigm shift, driven by sustainability, water conservation, and the rise of smart technology. As climate change and urbanisation present new challenges, brands are rethinking their approach to bathroom solutions. In an exclusive conversation, Pankaj Sharma, President – Bath and Kitchen Business, Prism Johnson, shares insights into how the company is driving innovation, embedding sustainability into its manufacturing processes, and responding to the evolving aspirations of Indian consumers.
The Post-Pandemic Evolution of India’s Sanitaryware Industry
The past few years have been transformative for the sanitaryware industry. Hygiene has taken centre stage, and sustainability is no longer an afterthought. Consumers are increasingly aware of the need for water-efficient and antibacterial solutions, and Prism Johnson has responded with innovative products like GermFree glazed sanitaryware, which actively kills bacteria and viruses in moist bathroom environments. The shift towards sustainable and intelligent bathroom solutions reflects a broader movement towards healthier and more eco-conscious living spaces.
The Rise of Smart and Eco-Friendly Bathrooms
A combination of factors is accelerating this transition. Urbanisation and space constraints have driven demand for compact, multi-functional bathrooms, while the rise of smart homes has introduced a new wave of consumer expectations, where convenience and automation are as important as aesthetics. Water scarcity is also a growing concern, making conservation-driven solutions a necessity rather than a luxury. Prism Johnson is at the forefront of this movement with innovations like the Smart Wall Hung Toilet, which integrates automation, touch-free operation, and optimised water usage, delivering both efficiency and luxury to homeowners.
Sustainability Meets Affordability: Striking the Right Balance
The key to making sustainability accessible is innovation-driven cost efficiency. Advanced technologies do not have to come at a premium price. At Prism Johnson, water-saving toilets that use only 4.5 litres per flush provide an eco-friendly option at a cost-effective price point. Dual-flush systems and aerators play a crucial role in water conservation without adding extra costs to consumers. By streamlining production processes, using recyclable materials, and investing in energy-efficient plants, the company ensures that its eco-friendly solutions remain scalable and within reach for both residential and commercial projects.
Tackling India’s Water Crisis with Intelligent Innovation
Water conservation is no longer optional—it is an urgent necessity. Prism Johnson is committed to developing low-flow fixtures, water-efficient flushing systems, and aerators that significantly reduce water consumption. The dual-flush technology allows users to choose between 4.5 litres and 3 litres per flush, preventing unnecessary wastage. Aerators restrict water flow without compromising pressure and contribute to saving millions of litres. Annually, these small yet impactful innovations collectively address the growing water scarcity issue.
Designing for Water Efficiency Without Compromising User Experience
Efficiency does not mean compromise. The latest advancements in design engineering ensure that water conservation and user experience go hand in hand. Wash-down toilets now feature advanced siphonic flushing, which enhances performance while conserving water. Air-infused showers provide the same high-pressure sensation but with reduced water consumption. Every product undergoes rigorous testing at the Prism Johnson Design Centre to ensure it delivers an optimal experience while meeting global sustainability benchmarks.
Embedding Sustainability into Manufacturing and Operations
Sustainability is not just about product innovation but also about how products are made. Prism Johnson’s commitment to environmental responsibility is evident in its zero-waste manufacturing facilities. The faucet plants in Baddi and Samba operate with strict waste management protocols, ensuring responsible disposal and recycling of materials. Rejected products are reprocessed and reintegrated into production, reducing environmental impact while maintaining quality.
The Future of Smart Bathrooms in India
As Indian consumers embrace smart home technology, the future of bathrooms will be defined by intelligent automation. The next generation of innovations will focus on IoT-enabled smart toilets that monitor water usage, touchless sensor-based taps for improved hygiene, smart shower systems with automated temperature control, and AI-powered leak detection to prevent water wastage. Prism Johnson has already introduced products like the Smart Wall Hung Toilet and Smart Showering Systems, catering to premium and luxury consumers who seek seamless integration of technology into their lifestyles.
Government Regulations and Policy Interventions
National water conservation initiatives act as catalysts for industry-wide innovation. Inspired by Jal Shakti Abhiyan, Prism Johnson has developed water-efficient faucets, hygienic toilets, and sustainable sanitaryware that align with India’s broader environmental goals. Stricter regulations on water usage will accelerate the adoption of green building technologies, ensuring that sustainability becomes the standard rather than an option.
Consumer Awareness and the Road Ahead
Education is key to widespread adoption of sustainable products. Prism Johnson focuses on digital awareness campaigns, in-store experiences, and collaborations with architects and builders to highlight the long-term savings and environmental benefits of water-efficient fixtures. Social media, interactive POS materials, and knowledge-sharing initiatives ensure that consumers across Tier 1, Tier 2, and even Tier 3 cities understand the importance of water conservation in their daily lives.
Final Thoughts: The Future of Sustainable Bathrooms in India
The long-term vision for water sustainability in India must focus on advancing smart water management through AI and IoT integration, scaling up rainwater harvesting-compatible fixtures, strengthening collaborations with policymakers and developers, and encouraging widespread adoption of water-saving technologies. By driving innovation, affordability, and consumer awareness, Prism Johnson is reshaping India’s bathroom spaces, ensuring that the modern bathroom is not only a space of comfort and luxury but also a model of environmental responsibility.
SMART. SUSTAINABLE. SENSATIONAL SHAPING THE FUTURE OF INDIAN BATHROOMS
Karnataka real estate transforms with fresh branding and innovative urban vision
A notable shift is underway in Karnataka’s real estate sector as one of Mangalore’s foremost development firms embarks on an ambitious journey to redefine urban housing and city living across the state.
With decades of experience in creating residential and commercial spaces that have shaped Mangalore’s skyline, the developer has now aligned its growth vision with a broader mission to inspire trust, modernity, and sustainability. This strategic move marks a defining chapter not just for the brand but for Karnataka’s evolving real estate story. Known for its landmark projects such as Hill Crest, High Crest, and Rohan Square, the Mangalore-based developer has steadily emerged as a key contributor to the region’s urban transformation. Their new branding collaboration reflects a heightened ambition to expand their footprint beyond Mangalore and connect emotionally with a wider demographic of homebuyers, professionals, and investors who view real estate not just as a transaction, but as a lifestyle.
With 25 completed projects to its name and several others in the pipeline, the firm is embracing a new era of public engagement, backed by a strong message of trust, innovation, and community. The move arrives at a time when consumer sentiments in housing are shifting toward environment-conscious and socially inclusive developments, especially in mid-sized cities. The real estate player aims to channel this momentum into building homes that are not only structurally resilient but also emotionally fulfilling. Industry watchers say this development represents more than a marketing push it’s a shift in how real estate brands in India are now positioning themselves. In a market traditionally driven by location and price, lifestyle-driven branding and emotional storytelling are becoming key differentiators. This realignment aligns closely with the aspirations of Karnataka’s younger, more aspirational demographic who seek value beyond square footage.
At the heart of this branding leap lies a deeper commitment to sustainability. The company’s vision of integrating green building principles with responsible urban planning resonates strongly with India’s larger goal of achieving net-zero emissions by 2070. From waste management protocols to energy-efficient design, the firm’s projects are increasingly aligned with national green building standards and offer long-term environmental benefits to residents. Mangalore, often overshadowed by larger metros, is also seeing a renewed push in infrastructure and economic activity, making it fertile ground for real estate reinvention. The developer’s refreshed branding is expected to amplify Mangalore’s visibility in Karnataka’s housing narrative, positioning the city as a model for balanced, nature-friendly urbanisation.
This evolution marks not just a brand milestone but a city-wide opportunity to build equitable, inclusive, and future-ready communities. If successful, it may inspire similar moves across tier-2 cities seeking to bridge the gap between aspiration and access in India’s urban housing ecosystem.
Also Read :Prestige Estates launches Rs 10K cr project in NCR
Karnataka real estate transforms with fresh branding and innovative urban vision
Western India to see solar growth with 2360 kW rooftop installations
