The Telangana Real Estate Regulatory Authority (TGRERA) has imposed a penalty of ₹4.2 lakh on Sanali Housing Projects Pvt Ltd for marketing its ‘Sanali Pinnacle’ development in Hyderabad without mandatory registration under the Real Estate (Regulation and Development) Act, 2016.
The enforcement action sends a clear message to the real estate sector—non-compliance with the law will invite legal and financial consequences.
The project, located in Shaikpet, was advertised via hoardings and online platforms, including the developer’s own website. Yet, it lacked both registration with TGRERA and the requisite construction approvals from the Greater Hyderabad Municipal Corporation (GHMC). This dual lapse led the authority to act against the developer for violating Sections 3 and 4 of the RERA Act, which mandate registration of all real estate projects before any form of advertisement or sale.Sanali Housing attempted to argue that its communications were not “advertisements” under the RERA definition, claiming they omitted critical commercial details such as pricing and exact location.
However, TGRERA invoked Section 2(b) of the Act, which broadly defines an advertisement to include any public communication that invites potential buyers to engage with a real estate offering. The authority concluded that the company’s actions amounted to indirect promotion and thus warranted penal action.
This case reflects growing scrutiny within the real estate industry in Telangana, where TGRERA has ramped up enforcement to instil greater transparency and safeguard homebuyer interests. The regulator is making it clear that developers must obtain all necessary permissions before reaching out to the public in any format, digital or otherwise.The larger context for this action lies in the national drive toward cleaner, more transparent urban development. Regulatory enforcement under RERA plays a critical role in encouraging responsible construction and investment behaviour—an important facet in building sustainable, inclusive cities. With housing increasingly tied to climate resilience, infrastructure equity, and long-term sustainability, ensuring legally compliant and eco-conscious development is a key national priority.
TGRERA’s intervention highlights the importance of regulatory discipline at a time when India is striving for sustainable urbanisation under frameworks like Smart Cities Mission and Housing for All. The authority’s action not only penalises a specific developer but also sets a precedent that prioritises legal compliance, buyer safety, and ethical construction practices.
For prospective homeowners, the message is also loud and clear—verify project registration status on RERA portals before investing. For developers, the ruling serves as a timely reminder to adhere to every statutory requirement, not just for business integrity but for contributing to a transparent and sustainable urban ecosystem.
Also Read : MHADA Unveils Rs 15,956 Crore Housing Plan for 2025-26
Hyderabad Real Estate Faces RERA Crackdown
