INFRA.MARKET LIGHTING THE WAY FORWARD ROHIT MATHUR
In an exclusive interview with ADITI THAKUR, Special Correspondent, ROHIT MATHUR, COO of Electricals & Appliances at IVAS powered by Infra.Market, shares insights into the lighting industry’s transformative journey. From pioneering AI driven smart lighting to championing sustainability across rural and urban markets, Mathur discusses how IVAS is redefining illumination for homes, workplaces, and communities while addressing the evolving demands of modern lifestyles.
How is lighting design evolving to meet the needs of modern lifestyles?
Lighting design has significantly shifted, becoming more adaptable and integrated into everyday life. Today’s lighting solutions cater to diverse needs—whether it’s reading, creating ambience, or enabling remote control through IoT or Bluetooth. These technologies allow users to effortlessly adjust brightness, colour, and mood settings, transforming how we experience light. In rural areas, innovations like inverter bulbs offer energy-efficient and cost-effective solutions, addressing the challenges of off-grid living.
For urban homes, the transition to LED lighting has reduced wattage requirements and increased the number of light sources per home—from 10 in older homes to up to 50 in modern ones. This shift focuses on energy efficiency and quality, ensuring brighter, smarter, and more reliable lighting options for consumers.
Sustainability is a key focus for the industry. How does IVAS Electricals address this priority?
Sustainability is at the heart of everything we do. Our LED products, known for their long lifespan and energy efficiency, are central to reducing energy consumption and environmental impact. Additionally, we use recyclable materials and ensure compliance with global sustainability standards, offering highly rated energy-efficient bulbs that significantly minimise carbon footprints. The challenge lies in balancing performance with sustainability. High-performance lighting often involves advanced technology, which can increase energy use. To address this, we invest heavily in research and development to create solutions that deliver superior illumination without compromising energy efficiency. This commitment ensures that our products remain environmentally responsible while meeting the highest performance standards.
What are the key technological advancements driving the lighting industry today?
Integrating Artificial Intelligence (AI) and the Internet of Things (IoT) is reshaping the lighting landscape. AI-powered systems learn user preferences and adapt lighting conditions automatically, adjusting brightness or colour based on factors like time of day or room occupancy. This not only enhances comfort but also optimises energy use. IoT takes this a step further by enabling seamless connectivity between devices, allowing users to control lighting systems remotely or integrate them with other smart technologies in their homes and workplaces. At IVAS Electricals, we leverage these advancements to create next-generation smart lighting solutions that are efficient, intuitive, and tailored to user needs.
How is IVAS contributing to lighting innovation for rural and urban markets?
Our inverter bulbs are a game changer for rural markets, providing reliable, energy-efficient lighting in off-grid areas. These solutions improve accessibility and support sustainable living in underserved regions. We focus on smart lighting systems that enhance convenience and adaptability in urban settings. For instance, our Bluetooth-enabled lights allow users to adjust settings with a simple voice command or via a mobile app. These innovations cater to the evolving demands of smart homes, ensuring a seamless blend of functionality and design.
How do you see the future of lighting evolving with technology and sustainability?
The future of lighting is incredibly promising, driven by ongoing advancements in technology and a heightened focus on sustainability. We anticipate lighting systems becoming even more adaptive and intelligent, seamlessly integrating with other smart home and workplace systems to create efficient, comfortable, and sustainable environments.
With connected homes and workplaces, features like energy optimisation, smart controls, and predictive AI will enhance user experiences while minimising environmental impact. At IVAS Electricals, we are committed to leading this evolution. From sustainable materials and energy-efficient products to cutting-edge smart solutions, we aim to deliver lighting innovations that illuminate spaces and contribute to a greener, smarter future
“One of the biggest challenges is achieving widespread adoption of advanced, energy-efficient technologies, as they often come with higher costs. Educating consumers about the long-term benefits of these solutions is crucial”
What challenges does the industry face in achieving these goals, and how does IVAS address them?
One of the biggest challenges is achieving widespread adoption of advanced, energy-efficient technologies, as they often come with higher costs. Educating consumers about the long-term benefits of these solutions is crucial. We address this through continuous innovation, creating cost-effective and high-performing products. Maintaining a global supply chain and leveraging our research and development capabilities ensures that our products meet diverse market needs while staying accessible and sustainable.
What role does IVAS envision in shaping the future of lighting?
IVAS Electricals is a true embodiment of our dedication to innovation. We see ourselves as pioneers in the journey toward smarter, greener, and more innovative lighting solutions. We focus on creating products that enhance user experiences, promote sustainability, and leverage the latest technological advancements. As the industry evolves, we remain dedicated to setting performance, efficiency, and design benchmarks, ensuring that lighting continues to play a transformative role in modern living.
Under your leadership, how does IVAS Electricals aim to shape the future of lighting in terms of innovation and sustainability and meet evolving consumer expectations? Under my leadership, IVAS Electricals exemplifies the future of lighting—one that prioritises innovation, sustainability, and user-centric solutions. As technology and environmental consciousness reshape consumer expectations, IVAS is poised to illuminate a path toward smarter, more sustainable living for all.
