Lodha Targets 30 Cities for Plotted Real Estate Growth
Lodha a leading real estate developer, is set to make a significant expansion in India’s plotted development sector, targeting 30 cities by March 2024. The company plans to acquire land in 13 new locations, reinforcing its aggressive strategy to cater to the growing demand for housing plots. With a vision to reach an annual sales milestone of Rs 10,000 crore by 2029-30, Lodha is positioning itself as a key player in the evolving real estate landscape.
The company has already secured land parcels in 17 locations across various states, with development and sales activities actively underway in 10 of them. The remaining seven locations are expected to witness construction within the next six months. This expansion aligns with the increasing preference among homebuyers and investors for plotted developments, which offer flexibility and long-term value appreciation.
According to industry experts, the demand for plotted development projects is rising as buyers seek secure, legally approved land with proper infrastructure. Lodha’s strategy focuses on providing clean-titled plots with all necessary approvals, making them attractive to both end-users and investors. The company currently operates in Maharashtra, Goa, Uttar Pradesh, Punjab, and Himachal Pradesh, with plans to establish a broader footprint.
The company has identified 48 cities for future expansion, indicating a long-term commitment to the plotted development market.
To streamline sales and enhance customer experience, Lodha exclusively sells plots through an online platform, a move that has enabled rapid scaling of its business operations.
Last year, Lodha announced an investment of Rs 3,000 crore to strengthen its presence in six new cities, including Amritsar, Vrindavan, Varanasi, Shimla, Nagpur, and Khopoli near Mumbai. The company has already acquired 352 acres of land across these regions to support its growth plans.
As part of its strategic vision, Lodha aims to tap into the increasing appeal of land ownership in India. Experts predict that the demand for residential plots will continue to grow as more buyers prioritise independent spaces over high-rise apartments. With a strong financial backing and a clear growth roadmap, Lodha is well-positioned to capitalise on this trend, reshaping India’s real estate market in the process.
