THE FUTURE OF INDIAN BATHROOMS SMART, SUSTAINABLE, AND SENSATIONAL
By PARVEZ AMIN, President, Sales & Marketing, Jaquar Group
The Indian sanitaryware industry is at the cusp of a profound transformation. As urbanisation accelerates and sustainability takes centre stage in global conversations, the way we design and experience bathrooms is undergoing a radical shift. Once seen as purely functional spaces, bathrooms are now being reimagined as high-tech, eco-conscious sanctuaries that blend comfort with responsibility.
A Market in Transition: The Evolution of Sanitaryware in India
The pandemic fundamentally changed the way people perceive hygiene and water efficiency. Consumers today are not only more aware of the importance of sustainable living but are also actively seeking solutions that contribute to a greener future. Government initiatives like Swachh Bharat Abhiyan, Jal Jeevan Mission, and the push towards Net Zero 2070 have further amplified this momentum. Water conservation is no longer just a corporate responsibility; it is a national priority.
At Jaquar, we have observed a clear shift towards intelligent water management systems, sensor-driven technology, and eco-friendly materials. Whether in high-end residences, luxury hotels, or mass housing projects, sustainable sanitaryware is no longer a niche offering—it is becoming the norm.
Water: The Most Valuable Resource in Every Bathroom
India faces a daunting water crisis, with groundwater depletion and rising consumption becoming critical challenges. In this scenario, the role of sanitaryware manufacturers in driving conservation efforts cannot be overstated.
Our industry has already made significant strides in introducing water-saving innovations that minimise wastage without compromising performance. Dual-flush systems, pressmatic faucets, aerators, and air-infused showers have become integral to modern bathroom designs, helping consumers reduce water consumption by up to 60%.
Sensor-based touchless faucets and smart toilets are also gaining popularity, not just in commercial spaces but in homes where hygiene and efficiency are paramount. The integration of greywater recycling and rainwater harvesting-compatible fixtures is another game-changer, ensuring that every drop of water is utilised optimally.
At Jaquar, our approach goes beyond product innovation—we advocate for a Holistic Shift in Consumer Behaviour Awareness and education play a crucial role in driving adoption, which is why we engage with architects, builders, policymakers, and consumers to create solutions that are not only cutting-edge but also practical and scalable.
Smart Bathrooms: The Future is Here
The Indian market is rapidly warming up to the concept of smart bathrooms, where technology enhances sustainability, hygiene, and user comfort. What was once considered an exclusive feature of luxury properties is now becoming more mainstream, thanks to advancements in IoT-enabled sanitaryware. Motion-sensor taps, automated flushing systems, AI-powered showers, and digitally controlled water heating solutions are redefining how we interact with bathroom spaces. These innovations are designed to optimise water and energy usage, ensuring that consumers enjoy comfort without excess consumption.
One of the most exciting developments in this space is the integration of voice control and mobile app-based functionalities in bathroom fittings. Imagine a shower that adjusts its temperature automatically based on personal preferences or a tap that dispenses only the required amount of water—this is the reality of bathrooms today.
Beyond the Product: Sustainability in Manufacturing and Design
While product innovation is crucial, sustainability must be embedded in the entire value chain—from raw material sourcing to manufacturing and waste management. At Jaquar, we have taken significant steps towards zero-waste manufacturing, 100% metal recycling, and water-efficient production processes. Our LEED Platinum-certified manufacturing facilities recycle thousands of litres of water daily and integrate renewable energy solutions to reduce our carbon footprint.
The future of sanitaryware is not just about selling products—it is about creating ecosystems that are self-sustaining. As consumers become increasingly conscious of their choices, brands that prioritise ethical manufacturing and responsible innovation will lead the way.
Policy Interventions and Industry Collaboration
For sustainable bathrooms to become a universal reality, the role of government policies and industry collaborations is critical. Regulatory frameworks must mandate water efficiency across urban and rural projects, ensuring that eco-friendly fixtures become standard across all developments.
Initiatives like Jal Shakti Abhiyan and India’s Smart Cities Mission have already created a favourable environment for sustainable practices, but stricter implementation and incentives are needed to drive mass adoption. Brands, policymakers, and urban planners must work hand in hand to create smart water infrastructure that supports responsible consumption. Public-private partnerships (PPPs) can play a vital role in integrating water-efficient technologies into affordable housing and commercial real estate.
The Path Ahead: A Collective Responsibility
The transformation of Indian bathrooms into smart, sustainable spaces is not just a business opportunity—it is an environmental necessity. The real challenge now is bridging the gap between innovation and accessibility.
At Jaquar, we remain committed to pioneering solutions that cater to all market segments—from premium to affordable—while maintaining the highest standards of quality and efficiency. As we move towards a carbon-neutral built environment, the sanitaryware industry must lead from the front, proving that luxury, convenience, and sustainability can coexist seamlessly.
The future of bathrooms is not just about aesthetics or technology—it is about responsibility, innovation, and creating a lasting impact on the way we conserve water. And as an industry, we have a collective responsibility to make every drop count.
