Ashiana Housing, a prominent name in the Delhi-NCR real estate sector, has marked a significant milestone with the successful sales of 168 housing units in Phase 4 of its innovative project, Ashiana Amarah. This phase has garnered sales totalling ₹403.49 crore, showcasing the rising demand for specialised, family-oriented residential options.
Located in Sector 93, Gurugram, Ashiana Amarah spans an impressive 22 acres, uniquely designed with a focus on children’s needs, setting it apart from conventional residential complexes. The fourth phase offers a saleable area of approximately 495,000 square feet, featuring premium 3 BHK units. With 168 out of the 280 units sold, the project’s success underscores a strong market appetite for niche housing solutions tailored to families. The joint managing director of Ashiana Housing expressed optimism about the sales performance, stating, “The positive response to Phase 4 of Ashiana Amarah highlights the increasing interest in our kid-centric homes. The swift booking of nearly 60% of the available units in such a short time is a testament to the growing market for family-oriented living spaces.”
Kid-centric homes like those in Ashiana Amarah prioritise child-friendly features, including dedicated play areas, safety measures, and educational amenities. Ashiana Housing’s commitment to this innovative housing model is evident in its other successful projects, such as Ashiana Town in Bhiwadi and Ashiana Umang in Jaipur. Established in 1979, Ashiana Housing Ltd has significantly expanded its footprint across nine Indian cities, delivering over 23 million square feet of residential space. The recent surge in the Delhi-NCR housing market has positioned Gurugram as a key player, accounting for 55% of new residential launches in the first half of 2024, while Noida follows with a 35% share, according to a recent JLL report. As the demand for family-friendly housing continues to rise, Ashiana Amarah stands as a prime example of how innovative design and targeted marketing can yield successful outcomes in the competitive real estate landscape. This trend reflects a broader shift in consumer preferences towards homes that cater to the unique needs of families, particularly children, as urban living evolves.
