Asian Paints has launched the Emporio Renaissance Club, an initiative recognising the top 100 trade partners in India’s luxury wood finishes segment, underlining its focus on premium interiors. The launch event, hosted at the Italian Embassy in New Delhi, celebrated Italian design heritage and craftsmanship, reflecting the brand’s emphasis on high-quality finishes in Indian homes.
The Emporio range, developed in collaboration with Renner Italia, features the Emporio GOLD and REGAL variants, offering authentic Italian PU finishes designed for discerning homeowners. Through the Renaissance Club, Asian Paints seeks to acknowledge partners who have significantly contributed to expanding the luxury wood finishes market, supporting both residential and design-driven projects. An official noted that the initiative strengthens the company’s engagement with trade partners, positioning them as key facilitators of premium design solutions across the country. “Our Emporio range exemplifies the pinnacle of craftsmanship. Recognising the partners who enable delivery of authentic Italian finishes ensures continued market growth and sustained quality,” the spokesperson said.
The inaugural awards ceremony was attended by Asian Paints leadership, Renner Italia representatives, and families of the awardees. The evening combined understated elegance with a focus on craftsmanship, emphasising Italian-inspired aesthetics. The event also highlighted the growing demand for natural, high-end materials in contemporary Indian homes, signalling a shift in consumer preferences toward sustainable and refined interiors. Industry experts observe that such recognition platforms help reinforce brand-partner relationships while promoting quality standards across the supply chain. By spotlighting the achievements of trade partners, Asian Paints is also fostering a culture of excellence and accountability within the luxury finishes sector.
Additionally, the brand recently launched a digital campaign featuring Dino Morea to further amplify the Emporio narrative, underlining authenticity, craftsmanship, and Italian design influence. This dual approach of awards recognition and marketing initiatives aims to consolidate Asian Paints’ leadership in premium wood finishes, while aligning with broader trends of sustainable, aesthetically refined home interiors. The Emporio Renaissance Club not only rewards commercial success but also encourages adherence to high standards of design and sustainable craftsmanship. With Indian urban households increasingly embracing eco-conscious, sophisticated interiors, initiatives like these provide trade partners a platform to influence design choices responsibly, ensuring premium offerings align with evolving lifestyle and sustainability expectations.
Asian Paints Launches Emporio Renaissance Club Honouring Top 100 Luxury Wood Partners
