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Hyundai Steel Plans New Facility in Southeastern US

Hyundai Steel Plans New Facility in Southeastern US

Hyundai Steel, a key subsidiary of South Korea’s Hyundai Motor and Kia, is seriously exploring the possibility of building a steel plant in the United States. The company confirmed its interest in expanding its operations in North America as it weighs potential investments in a new facility, with a focus on utilizing electric arc furnaces (EAFs).

This development comes at a time when trade tensions between the US and various global partners are expected to intensify. US President Donald Trump is reportedly set to increase protectionist policies, with a possible 25 percent tariff on imports from Mexico and Canada starting February 1. The administration is also said to be discussing additional tariffs, including a 10% punitive duty on Chinese exports, which could further complicate international trade dynamics. Hyundai Motor and Kia already have significant manufacturing operations in the US, with plants in Alabama and Georgia, as well as in Monterrey, Mexico. A potential new steel plant could serve the North American market by supplying flat steel products, which would directly support their automotive production facilities. The possibility of a new plant was mentioned by a Hyundai Motor executive during the company’s January earnings report.

Subsequently, both Hyundai Motor and Hyundai Steel have confirmed that they are evaluating the option to build the plant in the southeastern United States. This decision comes in response to a growing demand for low-carbon steel in global markets, particularly in Europe and North America. As part of its international expansion strategy, Hyundai Steel has been working to bolster its sales of low-carbon plate products, entering into memorandums of understanding with key automotive players like Czech manufacturer Tawesco, Italian firm Euside, and German company Kirchhoff Automotive. By building a steel plant in the United States, Hyundai Steel aims to address the evolving needs of the automotive industry while also navigating the increasingly protectionist trade environment that could impact global steel imports.

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