Oshiwara’s Tallest Tower Launched by Paradigm

Mumbai-based real estate firm Paradigm Realty has launched Crown by Alaya, a premium residential tower poised to become Oshiwara’s tallest structure, adding a gleaming new silhouette to Mumbai’s vertical skyline.

The project, situated in the heart of Andheri’s 102 Downtown, offers residences starting from ₹1.18 crore to ₹1.74 crore. Perched at 350 feet, the Alaya Sky Deck Residences promise sweeping panoramic views and a lifestyle marked by luxury, design, and exclusivity. Paradigm Realty is marketing the project as a fusion of comfort, value, and refined living, targeting the city’s upwardly mobile homebuyers. In a grand launch event held at Grand Blossom, Goregaon West, over 500 channel partners gathered to celebrate this ambitious rollout. CMD Parthh K Mehta led the event, outlining the company’s growth trajectory and reaffirming Paradigm’s commitment to trust, sustainability, and high-quality lifestyle offerings.

Real estate leaders such as Anarock, Square Yards, and No Broker endorsed the project, praising its strategic location, architectural distinction, and expansive deck spaces. The launch also introduced unprecedented partner incentives, including a first-deal bonus and loyalty programme to strengthen long-term collaborations. With interest already surging and a price hike expected by mid-June, Paradigm anticipates a swift uptake. “Crown by Alaya is aptly named,” said Mehta. “It represents the crown jewel of Andheri living, combining rare elegance with unmatched height and design.”

Established in 2014, Paradigm Realty has delivered homes to over 3,000 families and continues to shape the Mumbai Metropolitan Region with its sustainable, well-crafted residential projects.

Oshiwara’s Tallest Tower Launched by Paradigm