Shalimar Paints Appoints Kuldip Raina as MD and CEO

Shalimar Paints, one of India’s oldest and most respected paint manufacturers, has appointed Kuldip Raina as its new Managing Director and CEO.

This leadership transition, effective from April 10, 2025, marks a crucial step in Shalimar Paints’ journey as it looks to blend its legacy with future-ready strategies focused on innovation, sustainability, and enhanced customer experience. Founded over 120 years ago, Shalimar Paints has long been a pioneer in the Indian paint industry. The appointment of Kuldip Raina as CEO signals the company’s intention to remain competitive and relevant in an ever-evolving market. With Raina’s extensive experience, Shalimar Paints is poised to take a significant leap forward, modernising its operations while staying true to its commitment to eco-friendly practices and customer-centric solutions.

Raina’s appointment comes at a time when the Indian paint industry is witnessing substantial shifts, driven by changing consumer preferences and a growing focus on sustainability. Under his leadership, Shalimar Paints plans to leverage cutting-edge innovation and automation in its manufacturing processes, ensuring that it continues to meet the demand for high-quality, eco-friendly products. With over 30 years of leadership experience in the paint, FMCG, and retail sectors, Raina has demonstrated an ability to drive operational excellence, transform businesses, and inspire high-performance teams. His previous role as Director of Sales, Marketing, and Strategic Sourcing at Shalimar Paints saw him play a pivotal part in the company’s growth strategy since May 2022.

Raina’s career is distinguished by his leadership roles at major companies like Kansai Nerolac Paints, Jubilant Industries, and Arvind Brands. His expertise in steering businesses towards growth and innovation makes him well-suited to lead Shalimar Paints as it enters a new chapter in its storied history. As CEO, Raina is committed to strengthening Shalimar Paints’ position in the market, with a focus on driving customer-first initiatives and exploring new opportunities to engage with modern consumers. His leadership is expected to foster a more agile and forward-thinking organisation, ready to tackle the challenges of the evolving paint industry.

Under Raina’s guidance, Shalimar Paints will continue to prioritise sustainability in its operations, with a strong focus on reducing the carbon footprint and adopting more eco-friendly practices in its products. This emphasis on sustainability aligns with the growing consumer demand for products that not only offer high quality but also meet environmental and ethical standards. As Shalimar Paints embraces innovation, the company is also set to enhance its customer engagement strategies, ensuring that its offerings resonate with the evolving needs of the next generation of consumers. The company’s strong heritage, combined with Raina’s vision for modernisation, promises to drive Shalimar Paints towards continued success.

Raina’s leadership comes at a time when Shalimar Paints is modernising its manufacturing facilities and expanding its product portfolio to include more sustainable and innovative offerings. By embracing technology and focusing on customer-centric solutions, Shalimar Paints is well-positioned to remain a leader in the Indian paint industry for years to come. With a firm commitment to quality, sustainability, and innovation, Kuldip Raina’s appointment as the new CEO is a decisive move towards ensuring Shalimar Paints’ continued growth and leadership in the competitive Indian market. The company is now preparing to build stronger connections with today’s environmentally conscious consumers, ensuring that its legacy continues to thrive in the years ahead.

This strategic appointment not only marks the beginning of a new chapter for Shalimar Paints but also sets the stage for the company to redefine itself as a leader in the future of sustainable manufacturing and business practices.

Shalimar Paints Appoints Kuldip Raina as MD and CEO