BRIDGING THE GAP IN RESIDENTIAL WATER CONSERVATION
“The primary challenge lies in raising awareness about water conservation in domestic households. While industries extensively discuss water conservation, residential water management remains fragmented and underemphasised. Unlike electricity, where usage is centrally monitored, water is managed separately across kitchens, bathrooms, and other areas, limiting a cohesive approach,” explains SHAILABH RATHORE, Director of Fluidmaster India, in an exclusive interview with ADITI THAKUR.
What are the current trends in the water solutions industry that are shaping the market?
The water solutions industry in India is witnessing significant advancements, driven by pressing issues like water scarcity, rapid urbanisation, and industrial growth. There is a growing demand for advanced, intelligent water solutions with Internet of Things (IoT) integration, enabling users to monitor and manage water consumption efficiently.
A key focus area is desalination and water reuse, with technologies like desalination plants and wastewater recycling gaining traction to ensure water availability for agriculture and industrial purposes. Energy-efficient and modular systems are becoming increasingly popular, particularly in urban areas, for their flexibility and sustainability benefits. Emerging niche applications, such as zero-liquid discharge systems, solar-powered water purification, and eco-friendly treatment processes, are also gaining momentum. These solutions cater to high-demand sectors and offer sustainable alternatives for water management.
How have consumer preferences shifted in aesthetics and functionality over time?
Consumer preferences have undergone a remarkable transformation. With increased technological awareness, people are comfortable adopting solutions that monitor and control water usage, reflecting a heightened consciousness about water conservation. Consumers are seeking products that seamlessly blend aesthetics with functionality. Minimalistic and clean designs are in high demand, offering practicality and visual appeal. Sustainability has also become a priority, with eco-friendly, energy-efficient, and water-saving solutions gaining popularity. Personalisation is another trend; consumers want products that reflect their unique tastes and lifestyles. Moreover, features such as durability and intelligent water-monitoring technology are now considered essential, along with enhanced comfort and ease of use. This shift underscores a preference for products that combine utility, design, and eco-consciousness to cater to modern lifestyles.
How is technology influencing the design and functionality of modern water solutions?
Technology is revolutionising the water solutions industry, making systems more efficient, sustainable, and user-friendly. Smart sensors, advanced purification methods, and IoT-enabled systems address global challenges like water scarcity, contamination, and climate change.
At Fluidmaster, our manufacturing facilities are fully tech-enabled, incorporating AI-powered automation to optimise processes, reduce waste, and enhance productivity. By leveraging technology, we improve operational efficiency and contribute meaningfully to sustainability goals. Technological advancements are steering the industry toward creating more adaptive and environmentally friendly water solutions that align with the evolving needs of consumers and businesses.
What are challenges the you biggest have encountered in creating water-resilient products?
The primary challenge lies in raising awareness about water conservation in domestic households. While industries discuss water conservation extensively, residential water management must be more cohesive and emphasised. Unlike electricity, where usage is centrally monitored, water is typically managed across areas like kitchens and bathrooms, limiting a holistic approach.
Another challenge is designing sustainable products that balance cost and functionality. Developing eco-friendly products involves extensive research, testing, and development, increasing costs. While Fluidmaster absorbs some margin losses to promote sustainability, many customers remain price-sensitive, often prioritising cost over long-term benefits. This makes it challenging to push eco-friendly solutions in a cost-driven market.
What new design elements are being incorporated to enhance the overall bathroom experience?
Bathrooms are evolving into multifunctional spaces that merge luxury, functionality, and sustainability. Smart technologies, like touchless faucets and showers, make bathrooms more efficient and user-friendly. Wellness features, such as steam showers, aromatherapy, and heated floors, transform bathrooms into spa-like sanctuaries.
Innovative storage solutions and enhanced lighting designs are also gaining prominence, ensuring that spaces are both practical and aesthetically pleasing. Universal design principles, catering to people of all ages and abilities, are becoming standard. Materials like marble, brass, and quartz add sophistication, while multifunctional layouts integrate spaces for vanity, laundry, or even small work areas. These trends underscore a move toward bathrooms that offer personalisation, comfort, and sustainability.
