In a move that signals a structural shift in residential housing preferences, Puraniks Group has announced the launch of Puraniks Rahayu – Wellness Homes, positioning it as India’s first “self-healing homes” project in the mid-income segment. The development carries an estimated gross development value (GDV) of ₹800 crore.
Spread across a 10-acre land parcel in Thane’s Ghodbunder Road corridor, the project is planned as a gated township comprising four towers of 45 storeys each, offering over 1,200 residential units. The configuration mix includes 1 & 2 BHK homes along with flexible double-unit options for 3 & 4 BHK residences.
> “The future of housing lies in how it supports human health and well-being. With Rahayu, we are bringing wellness from the periphery to the core of home design—making it accessible to the middle-income segment,” said Shailesh Puranik, CMD, Puraniks Group.
Wellness Moves to the Core of Housing Design
The project departs from traditional amenity-led developments by embedding wellness directly into the architectural framework. Features such as enhanced cross-ventilation, optimal daylight planning, and balcony-centric layouts are designed to improve indoor air quality, reduce stress, and support healthier living environments.
This aligns with emerging homebuyer preferences. Industry reports indicate that over 60% of Indian buyers now prioritise wellness features, reflecting a post-pandemic shift towards health-conscious living spaces.
Location Advantage: Ghodbunder Road Growth Story
Located along Ghodbunder Road, one of Thane’s fastest-growing real estate corridors, the project benefits from upcoming infrastructure developments, including metro connectivity and improved road networks. The micro-market has witnessed ~12% annual appreciation in property values over the past three years, strengthening its appeal for both end-users and investors.
Funding and Expansion Strategy
The project is financed through Phoenix ARC Pvt. Ltd. as part of a larger ₹1,130 crore funding arrangement combining debt and internal accruals.
Puraniks Group reported revenues of ₹525 crore in FY 2024–25 and is targeting ₹1,000 crore in FY 2025–26, backed by a strong pipeline in Thane, where it has already delivered 10,000 homes and has 5,000 units under construction.
A New Benchmark for Mid-Income Housing?
With Rahayu, Puraniks Group is attempting to democratise wellness living, a concept traditionally limited to premium housing. As urban challenges such as pollution, density, and lifestyle stress intensify, developments that integrate health into design may define the next phase of India’s residential real estate evolution.
About Puraniks Group
Founded in 1990 and headquartered in Thane, Puraniks Group is a leading real estate developer known for quality construction, innovative design, and timely delivery. The company has completed over 47 residential and commercial projects across key markets.
Its developments incorporate sustainability features such as rainwater harvesting, energy-efficient systems, EV charging infrastructure, and in-house RMC capabilities, reinforcing its focus on responsible and future-ready development.
